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Rapport Easyjet onderzoeksvaardigheden OE39a

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In dit document is een uitgewerkt rapport weergeven van het vak onderzoeksvaardigheden OE39a. In het rapport wordt er een probleem op het gebied van service en klantgerichtheid opgelost. Het gekregen cijfer is een 7.3 Ben je tevreden met dit document? Ik zou het waarderen als je een positieve review achterlaat!

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Uploaded on
January 14, 2023
Number of pages
23
Written in
2022/2023
Type
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Grade
7-8

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Onderzoeksvaardigheden 2022




Tim Duivenvoorden
2CDHBSVT

,Opdrachtgever: Inholland


Hogeschool Inholland
Theresiastraat 8, 2593 AN Den Haag




Begeleider: Dhr. Van Grieken-Verwoert




‘S Gravenhage, 19 november 2022

, Inhoudsopgave
1. Bedrijfsbeschrijving..................................................................................................................................1
2. Probleemanalyse.....................................................................................................................................2
2.1 De organisatie problematiek..............................................................................................................2
2.1.1 Serviceniveau EasyJet.....................................................................................................................2
2.1.2 Verborgen kosten en geld achterhouden...................................................................................3
2.1.3 Slechte afhandeling.....................................................................................................................3
2.2 Afbakening onderzoeksterrein...........................................................................................................4
2.3 Kennis behoeften...............................................................................................................................4
2.4 Doelstelling onderzoek......................................................................................................................4
3 Hoofdvraag en deelvragen........................................................................................................................6
3.1 Hoofdvraag........................................................................................................................................6
3.2 Deelvragen.........................................................................................................................................6
3.3 Op te leveren product........................................................................................................................6
4. Literatuurstudie/Theoretisch kader.........................................................................................................7
4.1 Literatuurbevindingen.......................................................................................................................7
4.1.1 Klanttevredenheid......................................................................................................................7
4.1.2 Service.........................................................................................................................................7
4.2 Theoretisch kader..............................................................................................................................9
4.2.1 Gebundelde/gekozen modellen..................................................................................................9
4.2.2 Uitgesloten modellen................................................................................................................10
4.2.3 Consequenties..........................................................................................................................11
5. Methodologie........................................................................................................................................12
5.1 Onderzoeksdesign............................................................................................................................12
5.2 Dataverzamelingsmethoden............................................................................................................12
5.2.1 Vragenlijst.................................................................................................................................12
5.2.2 Ontwerp vragenlijst..................................................................................................................14
5.3 Topics vragenlijst.............................................................................................................................14
6. Vragenlijst..............................................................................................................................................15
6.1 Operationaliseren............................................................................................................................15
6.2 Vragenlijst........................................................................................................................................16
Bibliografie.................................................................................................................................................19

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