Summary Introduction Marketing Research, ALL for EXAM (notes lectures and lab sessions, slides, book ch1and2
All material to be studied for the Introduction to Marketing Research (IMR) exam.
The document contains:
(1) Notes and slides of ALL lectures (lectures 1-8)
(2) Notes exam preparation
(3) Summary chapters 1 and 2 of the book (indicated in the lectures as self-study)
(4) Notes on the lab sessions (sessions 1-6)