Chapter 01 – 3e
1) The set of products or services a business offers to its customers is called _________.
A) demand
B) bundle
C) supply
D) value
2) The set of products or services customers want is called _________.
A) demand
B) bundle
C) supply
D) value
3) "Match supply with demand" means _________.
A) telling customers what they need while reducing prices
B) offering customers what they want while also making a profit
C) explaining to customers what they should want while lowering costs
D) investing in marketing and automation
4) Which of the following is NOT a goal of operations management?
A) Understanding the drivers of customer utility
B) Matching supply with demand
C) Making a profit while providing customers what they need
D) Providing great products at low prices to customers
Version 1 1
1) The set of products or services a business offers to its customers is called _________.
A) demand
B) bundle
C) supply
D) value
2) The set of products or services customers want is called _________.
A) demand
B) bundle
C) supply
D) value
3) "Match supply with demand" means _________.
A) telling customers what they need while reducing prices
B) offering customers what they want while also making a profit
C) explaining to customers what they should want while lowering costs
D) investing in marketing and automation
4) Which of the following is NOT a goal of operations management?
A) Understanding the drivers of customer utility
B) Matching supply with demand
C) Making a profit while providing customers what they need
D) Providing great products at low prices to customers
Version 1 1
