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Summary: Consumer Behavior Chapter 2 t / 4 m

This is a summary of Chapters 2 t / m 4 of the book Consumer Behavior (11th edition - Global Edition) by Michael R. Solomon. All bold concepts are summarized herein. There are also examples in order to further clarify the concepts. Difficult concepts are described in both English and Dutch.

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Summarized whole book?
No
Which chapters are summarized?
Hoofdstuk 2 tot en met 4
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Uploaded on
March 4, 2016
Number of pages
14
Written in
2015/2016
Type
Summary
Connected book
Book Title
Consumer Behavior, Global Edition
Author(s)
Michael R. Solomon
Year
2014
Edition
11
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