EVNT 154: Event Marketing
Humber College
What is event marketing?
Experiential marketing
Creative, strategic development and implementation of promotional programs that drive
recognition and the experience of a brand
Future of digital in events (four digitally pillars)
1. Access
How many people you can reach through social media efforts?
Connections to consumers
2. Engage
What tugs on consumers heartstrings
Something they will remember might make them laugh or make them angry at q
3. Advocate
Saying something good about something
Get consumers to say something good
Create a positive buzz
Can involve hiring social media influencers
Find someone who you connect to
4. Convert
Humber College
What is event marketing?
Experiential marketing
Creative, strategic development and implementation of promotional programs that drive
recognition and the experience of a brand
Future of digital in events (four digitally pillars)
1. Access
How many people you can reach through social media efforts?
Connections to consumers
2. Engage
What tugs on consumers heartstrings
Something they will remember might make them laugh or make them angry at q
3. Advocate
Saying something good about something
Get consumers to say something good
Create a positive buzz
Can involve hiring social media influencers
Find someone who you connect to
4. Convert
