BAPS Backpacks
Simulation Strategy: Children’s Backpacks
Marketing 2150 - 010
Due Date: November 14th, 2018
Mount Royal University, Professor: Brad Gaetz
Team:
Introduction
Children are the most vulnerable prospects to receive marketing messages. As soon as they see an ad on
TV, or the “cool” kid in school sporting the latest backpack they will be begging their parents to buy them
the same one, so they can also look cool at school. Trends are constantly changing for children, with the
newest releases creating a huge buzz within the market, only until the next best thing is released. The best
part about backpacks is that every single child needs one for school. Our group has made the decision to
Simulation Strategy: Children’s Backpacks
Marketing 2150 - 010
Due Date: November 14th, 2018
Mount Royal University, Professor: Brad Gaetz
Team:
Introduction
Children are the most vulnerable prospects to receive marketing messages. As soon as they see an ad on
TV, or the “cool” kid in school sporting the latest backpack they will be begging their parents to buy them
the same one, so they can also look cool at school. Trends are constantly changing for children, with the
newest releases creating a huge buzz within the market, only until the next best thing is released. The best
part about backpacks is that every single child needs one for school. Our group has made the decision to
