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Samenvatting Omgeving - HDCM02 (HDCM02)

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23-08-2022
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Samenvatting van het onderdeel omgeving van de module HDCM02. Door de bijgevoegde afbeeldingen is de samenvatting makkelijk te begrijpen.

Institution
Aeres Hogeschool (aeres)
Course
Omgeving - HDCM02 (HDCM02)









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Institution
Aeres Hogeschool (aeres)
Study
Hippische Bedrijfskunde
Course
Omgeving - HDCM02 (HDCM02)
All documents for this subject (2)

Document information

Uploaded on
August 23, 2022
Number of pages
8
Written in
2021/2022
Type
Summary

Subjects

  • omgeving
  • hdcm02
  • hdcm
  • hdcm omgeving
  • hdcm02 omgeving
  • hdcm02 hippische bedrijfskunde

Content preview

De omgeving
Je bent in staat om…

 Relevante ontwikkelingen in de bedrijfstak aan te wijzen
 De concurrentie te identificeren
 Relevante ontwikkelingen in de distributie aan te wijzen
 De rol van de overheid te identificeren
 Relevante trends en ontwikkelingen in de brede omgeving aan te wijzen




Les 1 intro en marktafbakening met Abell




Omvat (o.a.)

 Marktdefinitie
 Afnemersanalyse
 Distributieanalyse
 Concurrentieanalyse
 Macro-omgevingsanalyse

, Marktdefinitie:

 Plaats waar vraag en aanbod elkaar ontmoeten en ruil plaatsvindt.
 Marktafbakening op basis van verschillende concurrentieniveaus.




Pas op voor ‘marketing myopia’ (bijziendheid): te small definiëren van de markt.



Marktafbakening in concurrentieniveaus in de ruimte
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