Summary
Summary Marketing Management Week 2 Academic Papers
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Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segme...
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