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Samenvatting recreatiemanagement - beleveniseconomie

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samenvatting recreatiemanagement hfst 3: recreatie en ruimte begrippen - deel beleveniseconomie

Institution
Thomas More Hogeschool (tmhs)
Course
Recreatiemanagement








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Institution
Thomas More Hogeschool (tmhs)
Study
Toerisme- En Recreatiemanagement
Course
Recreatiemanagement
All documents for this subject (12)

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Uploaded on
April 20, 2022
Number of pages
2
Written in
2021/2022
Type
Summary

Subjects

  • recreatiemanagement
  • beleveniseconomie

Content preview

Recreatiemanagement: ruimte &
recreatie – begrippen -
beleveniseconomie
Belevingseconomie

Wat is het basisidee? (Pine & Gilmore – 1998)
Economische meerwaarde wordt naast basisgoederen,
producten en diensten gecreëerd door belevenissen.
- Niet het product of de dienst staat centraal maar de
geassocieerde beleving
- De belevingswaarde en is een dominante factor om een
consument te doen kopen!




Wat zijn de belevingscreatieregels?
1. Zorg voor authenticiteit
2. Kies een thema
3. Betrek alle zintuigen
4. Bied memorabilia aan
5. Let op signalen/details

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