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Organisation & Management. An international approach
Jos Marcus, Nick van Dam, Keith Medhurst


Chapter 8 | p. 395-413

Process control: the effective management of business processing by planning, coordination
and adjusting.

The process of input, transformation and output:
Input consist of four factors:
 Labour: people.
 Natural resources: raw material, semi-manufactured products, energy etc.
 Capital: money, plant and machinery.
 Information: about competition, demographic data etc.

Production factors (input)  transformation (type of organisation)  service and/o or
product (output).

Organisations are not only judged by their products and/ or services but also by the quality
of other outputs:
 Labour: employees leaving the work force (through dismissal, retirement, long-term
disability).
 Natural resources: waste, heat loss, noise, pollution, smell.
 Capital: profit, depreciation of machinery etc.
 Information: annual reports, public relations, advertising.

Types of business processes:
 Primary processes: all activities that contribute directly to the making of the product
or service (purchasing, producing, selling and furnishing) and to the overall goal of
the organisation.
 Secondary processes: include all activities that support primary processes, such as
management pf personnel, finances and data systems.
 Administrative processes: all activities that direct the primary and secondary
processes and help to reach the organisation’s goal.

The tasks of administrative processes are:
 Selection of strategy: during this process, a vision of the future is agreed upon and a
strategy is chosen.
 Planning: to reach the goals set by the organisation, primary and secondary
processes need to be coordinated.
 Structure: this is the setting up of a system within the organisation enabling people
and resources to be utilised.
 Process control: processes can be executed in an appropriate and purposeful way by
planning, measuring, comparing and adapting the business.

, Organisation & Management. An international approach
Jos Marcus, Nick van Dam, Keith Medhurst

Business processes can be run effectively as long as the following control activities take
place:
 Planning  there must be a plan for managing the process.
 Measuring and comparing  this pertains to measuring of the business process and
comparing this with the norms and standards of the plan.
 Adjustment  this pertains to steps that need to be takes if limitations are
exceeded.

Business re-engineering: the organisational process is not seen as a system of separately
organised activities, but as a collection of core business processes that are related to each
other.

Core business: consists of a number of linked activities that give extra value to the buyer.
This added value can be measured using a combination of four criteria, quality, service,
expenses and cycle time. These criteria enable buyers to compare products and/ or services
supplied by different organisations and to then make a choice.

There are five basis principles that organisation need to uphold when they implement the
business re-engineering process within an organisation:
1. The customer is the centre of attention: everything begins and ends with the
customer.
2. Business re-engineering can be applied to all business processes: all activities are
focussed on increasing added value for the customer.
3. The improving of processes is a domestic affair: responsibility for this should not be
shifted to suppliers, although they must be involved.
4. Business re-engineering must be yield clear market results.
5. Business re-engineering is a phased process.

Value chain (Porter): indicates the amount of added value produced by the various parts of
the organisation.

Within the value chain a distinction is made between primary and support activities. Primary
activities are activities that add value directly to products. Support activities have supporting
roles. Examples of primary activities:
 Inbound logistics  purchasing and storage the goods needed for production.
 Operations (production)  transformation of the purchased goods into products
(packaging included).
 Outbound logistics  distribution of the products to the buyers (making up orders,
transport and storage).
Some examples for support activities:
 Procurement  the purchase of goods needed to the entire value chain.
 Technological development  research and development of products or processes.
 Human resources  recruitment, rewarding, training and motivating of the
organisation’s employees.

According to Porter, competitive advantage can be obtained in three ways:
1. The first strategy to run your operations again the lowest costs.
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