Tesla’s PLC & Marketing Strategy: - Tesla’s mission is to accelerate the world’s transition to sustainable energy. Nowadays, the whole world is facing challenges like Global Warming, Rapid climate alterations, etc. therefore Tesla is at the vanguard of th

However, Harley-Davidson's life cycle has now entered the Mature Stage after the “recycle” from the 80s’ (Kotler, Principles of Marketing, 10th ed. 2003). Features of Tesla Electronic Vehicle: - • Tesla is an American Electric Car & Clean Energy company based in Texas, the USA founded by Martin & Marc in 2003, and Elon Musk became the chairman of the Board of directors of the company and the largest shareholder of Tesla Group. • Tesla is famous for electric manufacturing vehicles. • Tesla electronic vehicle’s innovation, safety record, performance, and life provide advantages over combustion-engine vehicle makers. • Tesla is a technologically innovative company rather than an electronic vehicle manufacturer, what if Tesla succeeds in producing self-driving vehicles, it will transform personal and commercial driving and enable robotaxi services. Although many major automotive companies are still trying in developing, tweaking, and slowly introducing their products to the market, Tesla is dominating in the Growth Stage among them. • Examine the product life cycles for your chosen two products relative to how it affects the company’s marketing strategies Harley Davidson’s PLC & Marketing Strategy: - As the fifth largest motorcycle manufacturer in the world, Harley-Davidson has used its generic strategy to ensure a competitive advantage to retain the market position. Harley Davidson is trying to stretch the growth to improve its position in the product life cycle by introducing attractive deals and to maintain its prestige, as well as launching new products such as low displacement motorcycles, focusing on the niche market of motorcycle enthusiasts, and identifying loyal customers by applying following strategical norms i.e. • Popularize unique chopper-style through professional customization. • Promotes and sells more products to new customers. • Organize Rallies, Model Rides, Travel alongside the country in groups. • Customers are connected directly with the CEO of a company in the customer’s group format called HOG. • Give individual importance to every customer