Hogeschool Inholland
Danone
Integrale bedrijfsanalyse
Furkan Caliskan – 650901Ilias Madidi – 635002Emir Jušić -
650451
Datum: 28-03-2021
,Integrale bedrijfsanalyse 1
Hogeschool InHolland Diemen
Opleiding: Bachelor Finance & Control en Accountancy
Opdrachtgever: Danone
Begeleiding: Wijnand Homburg
Datum: 28 maart 2021
Studenten: Furkan Caliskan, Ilias Madidi en Emir Jušić
Furkan Caliskan,
Ilias Madidi,
Emir Jušić,
1
,Inhoudsopgave
Inleiding..................................................................................................................................................4
1. Profiel van de onderneming...............................................................................................................5
1.1 Inleiding........................................................................................................................................5
1.2 Ashridge mission model................................................................................................................5
1.3 Stakeholdersanalyse.....................................................................................................................6
1.5 Conclusie 7s model van McKinsey................................................................................................7
2. Brancheanalyse.................................................................................................................................10
2.1 Interne concurrentie...................................................................................................................10
2.2 Externe concurrentie..................................................................................................................11
2.3 Potentiële concurrentie..............................................................................................................13
2.4 Conclusie....................................................................................................................................14
3. Bedrijfsanalyse..................................................................................................................................15
3.1 Fundamentele analyse................................................................................................................15
3.1.1 Solvabiliteit..........................................................................................................................15
3.1.2 Liquiditeit.............................................................................................................................16
3.1.3 Rentabiliteit.........................................................................................................................18
3.1.4 Activiteitskengetallen..........................................................................................................20
3.1.5 Werknemerskengetallen......................................................................................................21
3.1.6 Omgevingsanalyse...............................................................................................................21
3.1.7 Beleggingskengetallen.........................................................................................................23
3.2. Omzet- en winstanalyse.............................................................................................................24
3.2.1 Geografische spreiding........................................................................................................24
3.2.2 Verdeling naar activiteiten...................................................................................................25
3.2.3 Verdeling naar distributiekanalen........................................................................................27
3.2.4 Portfolio-analyse..................................................................................................................27
3.3 Technische analyse.....................................................................................................................29
3.3.1 Grafieken.............................................................................................................................29
3.3.2 Trendanalyse.......................................................................................................................30
3.3.3 Indicatoren..........................................................................................................................31
4. Risicomanagement...........................................................................................................................32
4.1 Inleiding......................................................................................................................................32
4.2 Commercieel risico.....................................................................................................................32
2
, 4.3 Bedrijfsrisico...............................................................................................................................34
4.4 Financieel risico..........................................................................................................................35
4.5 Totaal risico................................................................................................................................36
Bijlagen.................................................................................................................................................37
Bijlage A: Screenshot ExcelAnalyseModel........................................................................................37
Bijlage B: Uitwerking vragen Externe Verslaggeving.........................................................................38
Bibliografie...........................................................................................................................................43
3
Danone
Integrale bedrijfsanalyse
Furkan Caliskan – 650901Ilias Madidi – 635002Emir Jušić -
650451
Datum: 28-03-2021
,Integrale bedrijfsanalyse 1
Hogeschool InHolland Diemen
Opleiding: Bachelor Finance & Control en Accountancy
Opdrachtgever: Danone
Begeleiding: Wijnand Homburg
Datum: 28 maart 2021
Studenten: Furkan Caliskan, Ilias Madidi en Emir Jušić
Furkan Caliskan,
Ilias Madidi,
Emir Jušić,
1
,Inhoudsopgave
Inleiding..................................................................................................................................................4
1. Profiel van de onderneming...............................................................................................................5
1.1 Inleiding........................................................................................................................................5
1.2 Ashridge mission model................................................................................................................5
1.3 Stakeholdersanalyse.....................................................................................................................6
1.5 Conclusie 7s model van McKinsey................................................................................................7
2. Brancheanalyse.................................................................................................................................10
2.1 Interne concurrentie...................................................................................................................10
2.2 Externe concurrentie..................................................................................................................11
2.3 Potentiële concurrentie..............................................................................................................13
2.4 Conclusie....................................................................................................................................14
3. Bedrijfsanalyse..................................................................................................................................15
3.1 Fundamentele analyse................................................................................................................15
3.1.1 Solvabiliteit..........................................................................................................................15
3.1.2 Liquiditeit.............................................................................................................................16
3.1.3 Rentabiliteit.........................................................................................................................18
3.1.4 Activiteitskengetallen..........................................................................................................20
3.1.5 Werknemerskengetallen......................................................................................................21
3.1.6 Omgevingsanalyse...............................................................................................................21
3.1.7 Beleggingskengetallen.........................................................................................................23
3.2. Omzet- en winstanalyse.............................................................................................................24
3.2.1 Geografische spreiding........................................................................................................24
3.2.2 Verdeling naar activiteiten...................................................................................................25
3.2.3 Verdeling naar distributiekanalen........................................................................................27
3.2.4 Portfolio-analyse..................................................................................................................27
3.3 Technische analyse.....................................................................................................................29
3.3.1 Grafieken.............................................................................................................................29
3.3.2 Trendanalyse.......................................................................................................................30
3.3.3 Indicatoren..........................................................................................................................31
4. Risicomanagement...........................................................................................................................32
4.1 Inleiding......................................................................................................................................32
4.2 Commercieel risico.....................................................................................................................32
2
, 4.3 Bedrijfsrisico...............................................................................................................................34
4.4 Financieel risico..........................................................................................................................35
4.5 Totaal risico................................................................................................................................36
Bijlagen.................................................................................................................................................37
Bijlage A: Screenshot ExcelAnalyseModel........................................................................................37
Bijlage B: Uitwerking vragen Externe Verslaggeving.........................................................................38
Bibliografie...........................................................................................................................................43
3
