Exam (elaborations)
Test Bank for Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition Belch- Chapter 02 The Role of IMC in the Marketing Process
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1. According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. development of the promotional mix. D. determination of the target market. E. establishment of market...
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