Summary Strategic Marketing Management - $3.59   Add to cart

Summary

Summary Strategic Marketing Management

Topic I – Decision making Mizik – The theory and practice of myopic management Slater & Narver – Market orientation and the learning organization Topic II – Innovation Mahajan & Muller & Bass – New product diffusion models in marketing: a review and directions for research Topic III: B2B and Interfirm relationships Jap – Pie-expansions efforts: collaboration processes in buyer-supplier relationships Tuli & Bharadwaj & Kohli – Ties that bind: the impact of multiple types of ties with a customer on sales growth and sales volatility Topic IV: Turbulence Lamey & Deleersnyder & Steenkamp & Dekimpe – The effect of business cycle fluctuations on private-label share: What has marketing conduct got to do with it? Topic V – Connected customer Van Bulte – Opportunities and challenges in studying customer networks

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