BSI
GEO3-2122
,Contents
Lecture 1.................................................................................................................................................2
Tutorial 1............................................................................................................................................4
Schaltegger (2016)- corporate sustainability management................................................................6
Zadek (2007)- 5 stages of Organizational learning..............................................................................7
Jesus et al. (2017)-eco innovations.....................................................................................................7
Rashid (2021)-CMS.............................................................................................................................9
Lecture 2; organizational innovations...................................................................................................10
Lüdeke (2019)-CE..............................................................................................................................15
Tutorial 2..........................................................................................................................................20
Lecture 3; circularity through value retention......................................................................................21
Reike et al. (2017)- Circular economy...............................................................................................25
Lecture 4; product innovations.............................................................................................................25
Bocken (2016)...................................................................................................................................30
Tutorial 4..........................................................................................................................................32
Lecture 5; marketing innovations.........................................................................................................32
Kemper (2019) what do we mean with sustainability marketing.....................................................35
Chamberlin (2018)............................................................................................................................37
1
,Lecture 1
A business enterprise is;
- Profit seeking organization
- That provides goods and/ or services designed to satisfy customers’ needs
- By transforming lower-value inputs into higher-value outputs (adding value)
The value chain depicts all the activities a company engages in while doing business.
- Value=what buyers are willing to pay
Who does benefit from the firms activities?
- Stakeholders
- The firm (Money)
Who should benefit from the firm’s activities?
- The community
Shareholder theory
- Equates to an influential view on the role of business in society which pushes the idea that
the only responsibility of managers is to server in the best possible way the interests of
shareholder using the resources of the corporation to increase the wealth of the latter by
seeking profits.
Stakeholder theory
- argues that there are other parties involved, including governmental bodies, political groups,
trade associations, trade unions, communities, financiers, suppliers, employees, and
customers that want profit
- Stakeholders are all those who can affect, or affected by, the achievement of organizational
objectives
- Competitors may sometimes be stakeholders
2
, 3
GEO3-2122
,Contents
Lecture 1.................................................................................................................................................2
Tutorial 1............................................................................................................................................4
Schaltegger (2016)- corporate sustainability management................................................................6
Zadek (2007)- 5 stages of Organizational learning..............................................................................7
Jesus et al. (2017)-eco innovations.....................................................................................................7
Rashid (2021)-CMS.............................................................................................................................9
Lecture 2; organizational innovations...................................................................................................10
Lüdeke (2019)-CE..............................................................................................................................15
Tutorial 2..........................................................................................................................................20
Lecture 3; circularity through value retention......................................................................................21
Reike et al. (2017)- Circular economy...............................................................................................25
Lecture 4; product innovations.............................................................................................................25
Bocken (2016)...................................................................................................................................30
Tutorial 4..........................................................................................................................................32
Lecture 5; marketing innovations.........................................................................................................32
Kemper (2019) what do we mean with sustainability marketing.....................................................35
Chamberlin (2018)............................................................................................................................37
1
,Lecture 1
A business enterprise is;
- Profit seeking organization
- That provides goods and/ or services designed to satisfy customers’ needs
- By transforming lower-value inputs into higher-value outputs (adding value)
The value chain depicts all the activities a company engages in while doing business.
- Value=what buyers are willing to pay
Who does benefit from the firms activities?
- Stakeholders
- The firm (Money)
Who should benefit from the firm’s activities?
- The community
Shareholder theory
- Equates to an influential view on the role of business in society which pushes the idea that
the only responsibility of managers is to server in the best possible way the interests of
shareholder using the resources of the corporation to increase the wealth of the latter by
seeking profits.
Stakeholder theory
- argues that there are other parties involved, including governmental bodies, political groups,
trade associations, trade unions, communities, financiers, suppliers, employees, and
customers that want profit
- Stakeholders are all those who can affect, or affected by, the achievement of organizational
objectives
- Competitors may sometimes be stakeholders
2
, 3
