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DTI Interim presentation

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Interim Presentation
Empathise

, 01
Methodology
02
Key Research
Findings 03
User Persona
04
User Journey Map
05
Pain Points &
Unmet Needs

, Design Question
How might we design a delightful inflight shopping
experience as part of the seamless SIA journey in a
personalised, if applicable, and cost efficient manner.

Target Segment: PPS (Beauty, Health)

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Institution: Singapore Management University
Module: MGMT318 Design Thinking and Innovation

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Uploaded on: August 29, 2021
Number of pages: 21
Written in: 2020/2021
Type: PRESENTATION
Person: Unknown

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interim
presentation
ideate
prototype

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DTI Interim presentation

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