Asparagus, A Love Story –
Laney Et Al
EXPERIMENT 1
Aim
- Can positive false memory be successfully
Apparatus
planted in Pp Session 1
Loved specific food as a child 1. Food history inventory
- Believers more susceptible to false memory 24 items
manipulation compared to non-believers
8 point scale
1 = definitely did not happen
Method 8 = definitely yes
- Lab exp 16. ‘loved asparagus first time you
tried it’
- Questionnaire
2. Restaurant Questionnaire
Variables
Menu-like – 5 categories
- IV 32 dishes
Love group “sautéed asparagus spears” in
restaurant setting
Control
8 point
- DV
1 = definitely no
Scores on various questionnaires
8 = definitely yes
Design 3. 3 fillers
- Independent measure
Session 2
1. Food preferences questionnaire
Sample
62 items
- 128 undergrad of Uni of California, Irvine
8 point (Likert)
- Course credits 1 = definitely don’t like to eat
- Randomly allocated 8 = definitely like to eat
63 love
65 control 2. Food Costs Questionnaire
21 food items at grocery store
- Groups of 8
Asparagus
Would never buy it
- 77% female
$1.90 - $5.70
- 20.8 years old
3. Memory of Belief Questionnaire
Have specific memory
Specific structured units &
detailed
, Belief that it happened Imagine setting in which this exp might
Less specific, less tied to time &
have happened
place Where were you
Positive that it hadn’t happened Who was with you
To what extent did this affect you adult
4. FHI and RQ personality
Session 1 Session 2
FHI FHI - Complete FHI and restaurant Q to compare pre
and post manipulation
RQ RQ
- 3 other questionnaires
- Food Pref
Food preferences
- Food Cost
Food cost
- Memory / Belief
Memory or belief
3 filler -
- Debriefed
Procedure
- Less than ½ h each day
Session 1
- Told would be completing series of Q for study
on rs between food preference and personality Results
- Not told anything about false memories to limit Food history inventory
DC
- 31 Pp (17 love 14C) excluded because alr liked
- Complete food history inventory and restaurant
5 points and above
questionnaire
- Love increase 2.6 point on 8 point scale
- 3 filler
- Control increase 0.2
Session 2
Memories or beliefs
- One week later, Pp return
- Love
- Given false feedback about response to
material in Session 1 22% memory
- Told entered response into computer that 35% belief
generate profile of early childhood exp. With
certain food 44% certain not occurred
- Portion of profile same for all - For control
As a young child “you disliked 12% memory
spinach”
28% belief
You enjoyed fried foods
61% no memory
- Critical item ‘you loved to eat cook asparagus’
3rd position
Believers vs Non-Believers
- Control did not receive asparagus feedback - Some more susceptible to manipulation –
individual diff.
- All Pp answered questions (9 point, 1 = not at - Believers criteria
all, 9 = very much) to ensure Pp processed Low rating in S1 and higher in S2 on FHI
feedback
Memory / belief response
- Believers increased 4.5 points on 8 point
Laney Et Al
EXPERIMENT 1
Aim
- Can positive false memory be successfully
Apparatus
planted in Pp Session 1
Loved specific food as a child 1. Food history inventory
- Believers more susceptible to false memory 24 items
manipulation compared to non-believers
8 point scale
1 = definitely did not happen
Method 8 = definitely yes
- Lab exp 16. ‘loved asparagus first time you
tried it’
- Questionnaire
2. Restaurant Questionnaire
Variables
Menu-like – 5 categories
- IV 32 dishes
Love group “sautéed asparagus spears” in
restaurant setting
Control
8 point
- DV
1 = definitely no
Scores on various questionnaires
8 = definitely yes
Design 3. 3 fillers
- Independent measure
Session 2
1. Food preferences questionnaire
Sample
62 items
- 128 undergrad of Uni of California, Irvine
8 point (Likert)
- Course credits 1 = definitely don’t like to eat
- Randomly allocated 8 = definitely like to eat
63 love
65 control 2. Food Costs Questionnaire
21 food items at grocery store
- Groups of 8
Asparagus
Would never buy it
- 77% female
$1.90 - $5.70
- 20.8 years old
3. Memory of Belief Questionnaire
Have specific memory
Specific structured units &
detailed
, Belief that it happened Imagine setting in which this exp might
Less specific, less tied to time &
have happened
place Where were you
Positive that it hadn’t happened Who was with you
To what extent did this affect you adult
4. FHI and RQ personality
Session 1 Session 2
FHI FHI - Complete FHI and restaurant Q to compare pre
and post manipulation
RQ RQ
- 3 other questionnaires
- Food Pref
Food preferences
- Food Cost
Food cost
- Memory / Belief
Memory or belief
3 filler -
- Debriefed
Procedure
- Less than ½ h each day
Session 1
- Told would be completing series of Q for study
on rs between food preference and personality Results
- Not told anything about false memories to limit Food history inventory
DC
- 31 Pp (17 love 14C) excluded because alr liked
- Complete food history inventory and restaurant
5 points and above
questionnaire
- Love increase 2.6 point on 8 point scale
- 3 filler
- Control increase 0.2
Session 2
Memories or beliefs
- One week later, Pp return
- Love
- Given false feedback about response to
material in Session 1 22% memory
- Told entered response into computer that 35% belief
generate profile of early childhood exp. With
certain food 44% certain not occurred
- Portion of profile same for all - For control
As a young child “you disliked 12% memory
spinach”
28% belief
You enjoyed fried foods
61% no memory
- Critical item ‘you loved to eat cook asparagus’
3rd position
Believers vs Non-Believers
- Control did not receive asparagus feedback - Some more susceptible to manipulation –
individual diff.
- All Pp answered questions (9 point, 1 = not at - Believers criteria
all, 9 = very much) to ensure Pp processed Low rating in S1 and higher in S2 on FHI
feedback
Memory / belief response
- Believers increased 4.5 points on 8 point