ADPR 3100 UGA EVANS TEST 3
COMPREHENSIVE SCRIPT 2026 COMPLETE
QUESTIONS AND SOLUTIONS GRADED A+
⩥ Native Advertising. Answer: What is an ad that limits the format of
something you are trying to access so if you are trying to read an article
it would look like an article?
(ex. the Chevrolet sponsored ad from class)
⩥ Elaboration Likelihood Model. Answer: This says that we process
things in 2 main ways: the central route and peripheral route
⩥ Magic Bullet Theory. Answer: This says that a message can directly
influence us as long as we receive it.
⩥ Bernbach. Answer: Who is responsible for this Volkswagen ad we
looked at in class?
⩥ Commodity, Cost, Communication, Convenience. Answer: Name the
4 C's of the Consumer Led Paradigm:
, ⩥ art. Answer: In the Creative Revolution, advertising was looked at as
an _____ rather than a science.
⩥ N.W. Ayers & Son. Answer: What company established the
relationship of advertisers as clients of agencies rather than as customers
who might give their business to various sales people?
⩥ The Curtis No-Rebating Rule. Answer: In 1891, the Curtis Publishing
Company announced that it would pay commissions to agencies only if
they agreed to collect the full price from advertisers. What rule is this?
⩥ Four broad periods. Answer: premarketing era, mass consumption era,
research era, interactive era
⩥ Pre marketing era. Answer: "media"=clay tablets, town criers, tavern
signs-- best way to reach consumers
⩥ Mass Communication Era. Answer: 1700s-1900s mass newspapers,
radio, large audiences
⩥ Research Era. Answer: 1920's used different techniques to reach and
motivate mass audiences. more personalized
⩥ behavioral research. Answer: market research that attempts to
determine the underlying nature of purchase behavior
COMPREHENSIVE SCRIPT 2026 COMPLETE
QUESTIONS AND SOLUTIONS GRADED A+
⩥ Native Advertising. Answer: What is an ad that limits the format of
something you are trying to access so if you are trying to read an article
it would look like an article?
(ex. the Chevrolet sponsored ad from class)
⩥ Elaboration Likelihood Model. Answer: This says that we process
things in 2 main ways: the central route and peripheral route
⩥ Magic Bullet Theory. Answer: This says that a message can directly
influence us as long as we receive it.
⩥ Bernbach. Answer: Who is responsible for this Volkswagen ad we
looked at in class?
⩥ Commodity, Cost, Communication, Convenience. Answer: Name the
4 C's of the Consumer Led Paradigm:
, ⩥ art. Answer: In the Creative Revolution, advertising was looked at as
an _____ rather than a science.
⩥ N.W. Ayers & Son. Answer: What company established the
relationship of advertisers as clients of agencies rather than as customers
who might give their business to various sales people?
⩥ The Curtis No-Rebating Rule. Answer: In 1891, the Curtis Publishing
Company announced that it would pay commissions to agencies only if
they agreed to collect the full price from advertisers. What rule is this?
⩥ Four broad periods. Answer: premarketing era, mass consumption era,
research era, interactive era
⩥ Pre marketing era. Answer: "media"=clay tablets, town criers, tavern
signs-- best way to reach consumers
⩥ Mass Communication Era. Answer: 1700s-1900s mass newspapers,
radio, large audiences
⩥ Research Era. Answer: 1920's used different techniques to reach and
motivate mass audiences. more personalized
⩥ behavioral research. Answer: market research that attempts to
determine the underlying nature of purchase behavior
