MNB3702 ASSIGNMENT 1
YEAR 2021
, TABLE OF CONTENTS
Introduction.................................................................................................................................................. 3
Critically discuss the ways in which the digital age has impacted on Tuluntulu’s expansion as an
SMME. ......................................................................................................................................................... 3
Imagine that you are a consultant hired by Netflix to advise the company on entering African
markets. Counsel the company on how it should combine the different elements of its entry
strategy, based on its strategic motive for this continent, to determine in which countries Netflix
should launch its African venture. ............................................................................................................ 5
Define an adaptation strategy and explain how competitors in the VoD and broadcasting
industries can apply the levers of adaptation to compete in Africa. ................................................... 9
Conclusion ................................................................................................................................................. 10
References ................................................................................................................................................ 10
YEAR 2021
, TABLE OF CONTENTS
Introduction.................................................................................................................................................. 3
Critically discuss the ways in which the digital age has impacted on Tuluntulu’s expansion as an
SMME. ......................................................................................................................................................... 3
Imagine that you are a consultant hired by Netflix to advise the company on entering African
markets. Counsel the company on how it should combine the different elements of its entry
strategy, based on its strategic motive for this continent, to determine in which countries Netflix
should launch its African venture. ............................................................................................................ 5
Define an adaptation strategy and explain how competitors in the VoD and broadcasting
industries can apply the levers of adaptation to compete in Africa. ................................................... 9
Conclusion ................................................................................................................................................. 10
References ................................................................................................................................................ 10
