TEST BANK COMPLETE : Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2026 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version A+

FULL TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2026 by Michael R. Solomon
Chapters 1 - 15

,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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R Chapter 1 An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn their int
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erests in music or clothing, how they spend their leisure time, and even their attitudes about social i
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ssues, to be able to categorize consumers according to their lifestyles. This sort of information is c
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alled:
A) core values. R




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
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Type: MC R




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Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate ad
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ditional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. R




D) a loss leader.
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ANSWER: A R




Type: MC R




Page Ref: 3 R R R




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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3) John is the vice president of marketing for a local tour guide company. He is concerned that his
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customers are not recommending his company to their friends. For John, this problem is a:
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A) purchase issue. R

,B) demographic problem. R




C) prepurchase issue. R




D) post purchase issue.
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ANSWER: D R




Type: MC
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Page Ref: 3 R R R




Skill: Application
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Objective: L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the consumer be
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fore, during, and after a purchase is called:
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A) the value. R




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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ANSWER: D R




Type: MC R




Page Ref: 3 R R R




Skill: Concept
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Objective: L1-01 Consumer behaviour is a process.
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5) Gail decides to take a break from studying and goes online to check things out. She connects wit
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h one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion. R




B) brand competition. R




C) consumption community. R




D) marketplace competition. R R




ANSWER: C R




Type: MC R




Page Ref: 2 R R R




Skill: Application
R




Objective: L1-01 Consumer behaviour is a process.
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6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely has
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R attained:
A) product separation. R




B) brand loyalty. R




C) lifestyle variation. R




D) purchase conception. R R




ANSWER: B R




Type: MC R