MRKT 345 FINAL EXAM STUDY GUIDE
Marketing Channel - Answers -Flow of goods and services through a "pipeline"
--> Manufacturer, wholesaler, retailer, consumer
(6) Types of Intermediates - Answers -Middle Man, Agent, Broker, Wholesaler, Retailer,
Distributor
Middle Man - Answers -Btwn Company & Customer EX: Sales Rep
Agent - Answers -Brings 2 or more parties together on permenant basis
**Has legal right from company
EX: Airline Agency
Broker - Answers -Brings 2 or more parties together on temporary basis
**Has legal right from company
EX: Stock Broker
Wholesaler - Answers -Sells to another retailer
EX: Sams, Costco
Retailer - Answers -Sells to customer
EX: Walmart
Distributor - Answers -Different types of distribution
EX: Car Dealer
Marketing Channels Create What? - Answers -Value through Utility (Satisfying human
needs)
(4) Types of Utility - Answers -1. Time -- Providing when they want
EX: Morning paper
2. Place -- Where they want
EX: Gas on hwy
3. Task/Form -- Understand needs/wants then making that
, 4. Possession -- Getting product in their hands
Channels in Orgs. - Answers -Direct & Indirect
Direct = No intermediate
EX: Buying HP computer from HP
Indirect = Intermediate
EX: Buying HP computer from Best Buy
(3) Functions of Intermediates - Answers -1. Transactional
2. Logistical
3. Fascilitating
Transactional Interm. - Answers -Buy Products, Sell Products, & Take Risks
Logistical Interm. - Answers -Storing, Sorting, Transporting Products
Facilitating Interm. - Answers -Grading, Financing, Researching Products
(4) Factors Affecting Channel MGMT - Answers -1. Environmental
2. Consumer
3. Product
4. Company
(3) Types of Target MKT Coverage - Answers -Intensive -- Product sold all over
(Candy)
Exclusive -- Sold in few stores (Sports Car)
Selective -- Btwn. both, not as expensive as exclusive
Logistics? - Answers -Activities that help companies get right product to right customer
at right time
Logistics MGMT? - Answers -Effective flow of raw materials into finished product to the
customers
Marketing Channels? - Answers -Flow of goods/services through a pipeline
Supply Chain? - Answers -Sequence of the firms that helps in manufacturing finished
product/converting raw materials
Supply Chain MGMT? - Answers -Controlling of information and logistic activities by the
company.
(3) Thing When Aligning a Supply Chain w/Mktg Strategy - Answers -• Understand your
customer
Marketing Channel - Answers -Flow of goods and services through a "pipeline"
--> Manufacturer, wholesaler, retailer, consumer
(6) Types of Intermediates - Answers -Middle Man, Agent, Broker, Wholesaler, Retailer,
Distributor
Middle Man - Answers -Btwn Company & Customer EX: Sales Rep
Agent - Answers -Brings 2 or more parties together on permenant basis
**Has legal right from company
EX: Airline Agency
Broker - Answers -Brings 2 or more parties together on temporary basis
**Has legal right from company
EX: Stock Broker
Wholesaler - Answers -Sells to another retailer
EX: Sams, Costco
Retailer - Answers -Sells to customer
EX: Walmart
Distributor - Answers -Different types of distribution
EX: Car Dealer
Marketing Channels Create What? - Answers -Value through Utility (Satisfying human
needs)
(4) Types of Utility - Answers -1. Time -- Providing when they want
EX: Morning paper
2. Place -- Where they want
EX: Gas on hwy
3. Task/Form -- Understand needs/wants then making that
, 4. Possession -- Getting product in their hands
Channels in Orgs. - Answers -Direct & Indirect
Direct = No intermediate
EX: Buying HP computer from HP
Indirect = Intermediate
EX: Buying HP computer from Best Buy
(3) Functions of Intermediates - Answers -1. Transactional
2. Logistical
3. Fascilitating
Transactional Interm. - Answers -Buy Products, Sell Products, & Take Risks
Logistical Interm. - Answers -Storing, Sorting, Transporting Products
Facilitating Interm. - Answers -Grading, Financing, Researching Products
(4) Factors Affecting Channel MGMT - Answers -1. Environmental
2. Consumer
3. Product
4. Company
(3) Types of Target MKT Coverage - Answers -Intensive -- Product sold all over
(Candy)
Exclusive -- Sold in few stores (Sports Car)
Selective -- Btwn. both, not as expensive as exclusive
Logistics? - Answers -Activities that help companies get right product to right customer
at right time
Logistics MGMT? - Answers -Effective flow of raw materials into finished product to the
customers
Marketing Channels? - Answers -Flow of goods/services through a pipeline
Supply Chain? - Answers -Sequence of the firms that helps in manufacturing finished
product/converting raw materials
Supply Chain MGMT? - Answers -Controlling of information and logistic activities by the
company.
(3) Thing When Aligning a Supply Chain w/Mktg Strategy - Answers -• Understand your
customer
