BIS 245 CASE ANALYSIS GUIDE FINAL PAPER
2026 QUESTIONS WITH SOLUTIONS GRADED
A+
◉ Uber Case Study - Non-Market Stakeholders include: Answer:
American Insurance Association, California App-Based Drivers
Association, Taxi companies, Competitors such as other ride-sharing
firms like Lyft
Consumer attorneys, The general public, Governments, High-tech
trade associations and Internet-based firms
◉ Uber Case Study - Stakeholder interest against the App-on-Gap:
Answer: Competitors (e.g., Lyft) and High tech trade associations
and internet Based Firms
◉ Uber Case Study - Stakeholder interests for closing the App-on-
Gap: Answer: Uber employees, Uber Customers, Taxi Companies,
Government
◉ Uber Case Study - Sources of power for relevant stake holders
include: Answer: The government (political power); Uber
employees; (economic power); Uber Customers (legal power); The
American Insurance Company and CA App-based Drivers (political
power); High tech trade associations and internet based firms
(political power)
, ◉ Uber Case Study - Stakeholder map Answer: Uber executives
might conclude from the stakeholder map that customers, insurance
companies and the Government have the higher salience in support
of closing the insurance coverage gap. High-tech firms and direct
competitors have lower salience in their fight against the new law.
Investors have high salience because their power, urgency and
legitimacy are high, but they will appear on the map as the minority
◉ Uber Case Study - What Uber should to in response to the Susan
Bonilla Bill Answer: Uber should work with insurance companies to
design the best commercial coverage at the most cost-effective price.
◉ Coco-Cola Case Study - Public Issue Answer: The company had
depleted local water supplies by diverting water for their own use.
Also, the product had been contaminated by pesticide residue in
water used as an ingredient.
◉ Coco-Cola Case Study - Strategic radar environment(s) would be
most significant Answer: Geophysical environment and possible
scarcity and contamination of an important natural resource—fresh
water. Also challenges in its political and legal environment, since
some government entities had taken regulatory action against the
company.
2026 QUESTIONS WITH SOLUTIONS GRADED
A+
◉ Uber Case Study - Non-Market Stakeholders include: Answer:
American Insurance Association, California App-Based Drivers
Association, Taxi companies, Competitors such as other ride-sharing
firms like Lyft
Consumer attorneys, The general public, Governments, High-tech
trade associations and Internet-based firms
◉ Uber Case Study - Stakeholder interest against the App-on-Gap:
Answer: Competitors (e.g., Lyft) and High tech trade associations
and internet Based Firms
◉ Uber Case Study - Stakeholder interests for closing the App-on-
Gap: Answer: Uber employees, Uber Customers, Taxi Companies,
Government
◉ Uber Case Study - Sources of power for relevant stake holders
include: Answer: The government (political power); Uber
employees; (economic power); Uber Customers (legal power); The
American Insurance Company and CA App-based Drivers (political
power); High tech trade associations and internet based firms
(political power)
, ◉ Uber Case Study - Stakeholder map Answer: Uber executives
might conclude from the stakeholder map that customers, insurance
companies and the Government have the higher salience in support
of closing the insurance coverage gap. High-tech firms and direct
competitors have lower salience in their fight against the new law.
Investors have high salience because their power, urgency and
legitimacy are high, but they will appear on the map as the minority
◉ Uber Case Study - What Uber should to in response to the Susan
Bonilla Bill Answer: Uber should work with insurance companies to
design the best commercial coverage at the most cost-effective price.
◉ Coco-Cola Case Study - Public Issue Answer: The company had
depleted local water supplies by diverting water for their own use.
Also, the product had been contaminated by pesticide residue in
water used as an ingredient.
◉ Coco-Cola Case Study - Strategic radar environment(s) would be
most significant Answer: Geophysical environment and possible
scarcity and contamination of an important natural resource—fresh
water. Also challenges in its political and legal environment, since
some government entities had taken regulatory action against the
company.
