1
Visual Communications - Unit 1 -
Examine Basic Visual Design
Concepts-Sophia Questions and
Answers (100% Correct Answers)
Already Graded A+
Aldous Huxley Ans: Writer and experimental
scientist whose credo was "The more you see,
© 2025 Assignment
the more you know."
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Alfred Hitchcock Ans: English film director
Expert
noted for his suspenseful movies. He often used
montage to intensify the suspense and horror in
his work.
Asymmetrical Balance Ans: When elements of
different size and shape may be distributed
unevenly with a de-centered axis.
Balance Ans: A design principle that provides
equilibrium to the placement of elements.
Channel Ans: Transmission medium or means.
Charles Sanders Peirce Ans: American
philosopher and developer of the formal theory
of semiotics. He developed a precise system for
, 2
describing signs, including the terms symbol,
icon and index.
Chiaroscuro Ans: The subtle use of gradation to
create dramatic value.
Cluster Ans: A number of dots or elements that
are close in proximity.
© 2025 Assignment
Cognitive Theory Ans: A theory which states that
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a viewer actively arrives at a conclusion through
a series of many mental processes.
Expert
Color Spectrum Ans: The seven hues of visible
light: red, orange, yellow, green, blue, indigo,
and violet. These hues are arranged on the by
wavelength.
Cones Ans: The light sensitive parts of the retina
that processes color and day vision.
Constructivism Ans: A sensory-based theory
based on the idea that eye movements capture a
visual outline and then the mind "constructs"
understanding.
Contrast Ans: A design principle that occurs
when two elements are seen for their difference.
Visual Communications - Unit 1 -
Examine Basic Visual Design
Concepts-Sophia Questions and
Answers (100% Correct Answers)
Already Graded A+
Aldous Huxley Ans: Writer and experimental
scientist whose credo was "The more you see,
© 2025 Assignment
the more you know."
Guru01 - Stuvia
Alfred Hitchcock Ans: English film director
Expert
noted for his suspenseful movies. He often used
montage to intensify the suspense and horror in
his work.
Asymmetrical Balance Ans: When elements of
different size and shape may be distributed
unevenly with a de-centered axis.
Balance Ans: A design principle that provides
equilibrium to the placement of elements.
Channel Ans: Transmission medium or means.
Charles Sanders Peirce Ans: American
philosopher and developer of the formal theory
of semiotics. He developed a precise system for
, 2
describing signs, including the terms symbol,
icon and index.
Chiaroscuro Ans: The subtle use of gradation to
create dramatic value.
Cluster Ans: A number of dots or elements that
are close in proximity.
© 2025 Assignment
Cognitive Theory Ans: A theory which states that
Guru01 - Stuvia
a viewer actively arrives at a conclusion through
a series of many mental processes.
Expert
Color Spectrum Ans: The seven hues of visible
light: red, orange, yellow, green, blue, indigo,
and violet. These hues are arranged on the by
wavelength.
Cones Ans: The light sensitive parts of the retina
that processes color and day vision.
Constructivism Ans: A sensory-based theory
based on the idea that eye movements capture a
visual outline and then the mind "constructs"
understanding.
Contrast Ans: A design principle that occurs
when two elements are seen for their difference.
