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, ENTREPRENEURSHIP FUNDAMENTALS CONTENTS
Chapter 1: Introduction to Entrepreneurship ............................................................................... 2
Chapter 2: The Entrepreneurial Mindset ....................................................................................... 2
Chapter 3: Types of Entrepreneurs ............................................................................................... 3
Chapter 4: Opportunity Identification ........................................................................................... 3
Chapter 5: Idea Generation & Creativity ....................................................................................... 3
Chapter 6: Innovation & Creativity ................................................................................................ 4
Chapter 7: Market Research (Student Methods) ......................................................................... 4
Chapter 8: Business Models Explained ........................................................................................ 4
Chapter 9: The Value Proposition .................................................................................................. 5
Chapter 10: Customer Validation ................................................................................................. 5
Chapter 11: Business Planning Basics ......................................................................................... 5
Chapter 12: Funding & Bootstrapping ........................................................................................... 6
Chapter 13: Marketing & Branding ................................................................................................ 6
Chapter 14: Operations & Management ....................................................................................... 6
Chapter 15: Risk & Failure .............................................................................................................. 7
Chapter 16: Ethics & Social Entrepreneurship ............................................................................. 7
Chapter 17: Case Studies .............................................................................................................. 7
Chapter 18: Final Action Plan ........................................................................................................ 8
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, ENTREPRENEURSHIP FUNDAMENTALS CONTENTS
Chapter 1: Introduction to Entrepreneurship ............................................................................... 2
Chapter 2: The Entrepreneurial Mindset ....................................................................................... 2
Chapter 3: Types of Entrepreneurs ............................................................................................... 3
Chapter 4: Opportunity Identification ........................................................................................... 3
Chapter 5: Idea Generation & Creativity ....................................................................................... 3
Chapter 6: Innovation & Creativity ................................................................................................ 4
Chapter 7: Market Research (Student Methods) ......................................................................... 4
Chapter 8: Business Models Explained ........................................................................................ 4
Chapter 9: The Value Proposition .................................................................................................. 5
Chapter 10: Customer Validation ................................................................................................. 5
Chapter 11: Business Planning Basics ......................................................................................... 5
Chapter 12: Funding & Bootstrapping ........................................................................................... 6
Chapter 13: Marketing & Branding ................................................................................................ 6
Chapter 14: Operations & Management ....................................................................................... 6
Chapter 15: Risk & Failure .............................................................................................................. 7
Chapter 16: Ethics & Social Entrepreneurship ............................................................................. 7
Chapter 17: Case Studies .............................................................................................................. 7
Chapter 18: Final Action Plan ........................................................................................................ 8
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