IMC test 1 questions n answers rated
A+ 2025/2026
what is IMC? - correct answer ✔✔integrated marketing communications
the integrated marketing communications approach, seeks to have all of a company's marketing
and promotional activities project a consistent, unified image in the marketplace in a
memorable way to target audiences and stakeholders.
in order to be able to communicate with target audiences effectively and efficiently, based on
budget and timing parameters, it is important for marketers to have as much knowledge about
and understanding of their target consumers as feasible.
what is the marketing mix? - correct answer ✔✔The term 'marketing mix' is a foundation model
for businesses, historically centered around product, price, place, and promotion.
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue
its marketing objectives in the target market"
product, price, place, and promotion. - correct answer ✔✔4 P's
marketing objectives - correct answer ✔✔Marketing objectives are a brand's defined goals.
They outline the intentions of the marketing team, provide clear direction for team members to
follow, and offer information for executives to review and support.
communication objectives - correct answer ✔✔One of the main objectives of IMC is building
attention and awareness for your brand. A consistent brand voice helps build stronger
relationships with consumers. Strong relationships translate into customer loyalty. IMC helps
people recognize your brand across media. Ideally, potential customers would see one of your
brand's blog or social media posts and immediately recognize who wrote it. IMC keeps your
, brand in front of customers, reminding them of who you are and what you do. Attention and
brand awareness drive more traffic to your site or store, giving you more opportunity for sales.
audience contact points/touch points - correct answer ✔✔Every touch point a company or
brand has with a current or potential consumer. These points-of-contact are not limited to the
media.
Industry: AirlineAudience contact point examples:* Company logo and any signage* 1-800
number and the script used by employees/ reservation agents to answer the telephone, provide
information/ answer questions, make a reservation, etc., and say goodbye and thank you to the
caller.* Company website: information & interactivity/ability to obtain schedules and prices,
make & change reservations, seating, purchase a ticket, check loyalty program benefits, status,
miles/ redeem miles, etc.* Loyalty programs/frequent user programs and communications*
Airport signage, curb check-in, ticket counters, gate areas, baggage pick-up point/carrousels and
signage, lost baggage area, etc., tickets & ticket holders - all branded with logos and company
colors* Airplanes, airline personnel/pilots/ employees: logos and uniforms and company colors.
* Airport lounges/ membership club: Admirals Club* On-board magazines, napkins, cups,
amenity kits* Advertising campaigns* Direct Mail promotions* PR activities, press releases*
Credit card partnerships * Promotional activities* Sponsorships/ altruistic programs*
Letterhead, business cards, receipts, tags, etc.
promotional mix - correct answer ✔✔While implicit communication occurs through the various
elements of the marketing mix, most of an organization's communications with the marketplace
take place as part of a carefully planned and controlled promotional program. The basic tools
used to accomplish an organization's communication objectives are often referred to as the
promotional mix.
aka direct marketing, advertising, digital marketing, sales promotion, publicity, personal selling
direct marketing - correct answer ✔✔Direct marketing consists of any marketing that relies on
direct communication or distribution to individual consumers, rather than through a third party
such as mass media. Mail, email, social media, and texting campaigns are among the delivery
systems used.
A+ 2025/2026
what is IMC? - correct answer ✔✔integrated marketing communications
the integrated marketing communications approach, seeks to have all of a company's marketing
and promotional activities project a consistent, unified image in the marketplace in a
memorable way to target audiences and stakeholders.
in order to be able to communicate with target audiences effectively and efficiently, based on
budget and timing parameters, it is important for marketers to have as much knowledge about
and understanding of their target consumers as feasible.
what is the marketing mix? - correct answer ✔✔The term 'marketing mix' is a foundation model
for businesses, historically centered around product, price, place, and promotion.
The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue
its marketing objectives in the target market"
product, price, place, and promotion. - correct answer ✔✔4 P's
marketing objectives - correct answer ✔✔Marketing objectives are a brand's defined goals.
They outline the intentions of the marketing team, provide clear direction for team members to
follow, and offer information for executives to review and support.
communication objectives - correct answer ✔✔One of the main objectives of IMC is building
attention and awareness for your brand. A consistent brand voice helps build stronger
relationships with consumers. Strong relationships translate into customer loyalty. IMC helps
people recognize your brand across media. Ideally, potential customers would see one of your
brand's blog or social media posts and immediately recognize who wrote it. IMC keeps your
, brand in front of customers, reminding them of who you are and what you do. Attention and
brand awareness drive more traffic to your site or store, giving you more opportunity for sales.
audience contact points/touch points - correct answer ✔✔Every touch point a company or
brand has with a current or potential consumer. These points-of-contact are not limited to the
media.
Industry: AirlineAudience contact point examples:* Company logo and any signage* 1-800
number and the script used by employees/ reservation agents to answer the telephone, provide
information/ answer questions, make a reservation, etc., and say goodbye and thank you to the
caller.* Company website: information & interactivity/ability to obtain schedules and prices,
make & change reservations, seating, purchase a ticket, check loyalty program benefits, status,
miles/ redeem miles, etc.* Loyalty programs/frequent user programs and communications*
Airport signage, curb check-in, ticket counters, gate areas, baggage pick-up point/carrousels and
signage, lost baggage area, etc., tickets & ticket holders - all branded with logos and company
colors* Airplanes, airline personnel/pilots/ employees: logos and uniforms and company colors.
* Airport lounges/ membership club: Admirals Club* On-board magazines, napkins, cups,
amenity kits* Advertising campaigns* Direct Mail promotions* PR activities, press releases*
Credit card partnerships * Promotional activities* Sponsorships/ altruistic programs*
Letterhead, business cards, receipts, tags, etc.
promotional mix - correct answer ✔✔While implicit communication occurs through the various
elements of the marketing mix, most of an organization's communications with the marketplace
take place as part of a carefully planned and controlled promotional program. The basic tools
used to accomplish an organization's communication objectives are often referred to as the
promotional mix.
aka direct marketing, advertising, digital marketing, sales promotion, publicity, personal selling
direct marketing - correct answer ✔✔Direct marketing consists of any marketing that relies on
direct communication or distribution to individual consumers, rather than through a third party
such as mass media. Mail, email, social media, and texting campaigns are among the delivery
systems used.
