IMC Practice Exam questions n
answers rated A+ 2025/2026
IMC research categories include - ANS ✔✔consumer, industry, product
An annual IMC plan should never be - ANS ✔✔none of these (changed, research-based)
IMC plan sections includes - ANS ✔✔research, budget, schedule
Our text defines the categories of IMC as: - ANS ✔✔Advertising, PR, Sales Promotion, Digital
Platforms, Brand Visibility, and P......
The executive summary of am IMC plan should be thorough and lengthy - ANS ✔✔False
IMC plans should be modified to respond to competitive changes - ANS ✔✔True
The IMC planning process always begins with what? - ANS ✔✔Reviewing available market
research
Budgets for IMC generally come from - ANS ✔✔Marketing
IMC delivers brand messages to target audiences based on - ANS ✔✔Research, strategies and
planning
Which step is not part of the IMC planning process? - ANS ✔✔Product Placement (research,
revisions and improvements, review and approval)
, IMC was developed for the purpose of creating brand communication that's - ANS
✔✔consistent across programs and platforms
IMC professionals agree that budgets should be allocated equally across each stage of the
purchase funnel - ANS ✔✔False
Which of the following lists are all the ways of calculating IMC budgets - ANS ✔✔Media models,
Percentage of sales, and Industry ratios
Publicity generated by the PR has the benefit of a high degree of - ANS ✔✔Credibility
PR success is often built on good relationships with the media - ANS ✔✔True
Examples of "publics" or stakeholder groups for KU include - ANS ✔✔alumni, state legislators,
and Lawrence residents
Advantages of primary research include - ANS ✔✔It can be tailored to your own specific needs
Which is NOT a method of primary research? - ANS ✔✔websites (focus groups, surveys,
behavioral observations)
Which of these is NOT a source of secondary research? - ANS ✔✔Focus groups (industry
associations, government documents, academic journals)
True or False: Secondary research tends to be more expensive than primary research - ANS
✔✔False
answers rated A+ 2025/2026
IMC research categories include - ANS ✔✔consumer, industry, product
An annual IMC plan should never be - ANS ✔✔none of these (changed, research-based)
IMC plan sections includes - ANS ✔✔research, budget, schedule
Our text defines the categories of IMC as: - ANS ✔✔Advertising, PR, Sales Promotion, Digital
Platforms, Brand Visibility, and P......
The executive summary of am IMC plan should be thorough and lengthy - ANS ✔✔False
IMC plans should be modified to respond to competitive changes - ANS ✔✔True
The IMC planning process always begins with what? - ANS ✔✔Reviewing available market
research
Budgets for IMC generally come from - ANS ✔✔Marketing
IMC delivers brand messages to target audiences based on - ANS ✔✔Research, strategies and
planning
Which step is not part of the IMC planning process? - ANS ✔✔Product Placement (research,
revisions and improvements, review and approval)
, IMC was developed for the purpose of creating brand communication that's - ANS
✔✔consistent across programs and platforms
IMC professionals agree that budgets should be allocated equally across each stage of the
purchase funnel - ANS ✔✔False
Which of the following lists are all the ways of calculating IMC budgets - ANS ✔✔Media models,
Percentage of sales, and Industry ratios
Publicity generated by the PR has the benefit of a high degree of - ANS ✔✔Credibility
PR success is often built on good relationships with the media - ANS ✔✔True
Examples of "publics" or stakeholder groups for KU include - ANS ✔✔alumni, state legislators,
and Lawrence residents
Advantages of primary research include - ANS ✔✔It can be tailored to your own specific needs
Which is NOT a method of primary research? - ANS ✔✔websites (focus groups, surveys,
behavioral observations)
Which of these is NOT a source of secondary research? - ANS ✔✔Focus groups (industry
associations, government documents, academic journals)
True or False: Secondary research tends to be more expensive than primary research - ANS
✔✔False
