IMC Quiz with 100- correct answers rated A+ 2025/2026

IMC Quiz with 100% correct answers
rated A+ 2025/2026

What is the Primary Target Audience for Mountain Dew? - correct answer ✔✔18-year-old males



What is an example of IMC - correct answer ✔✔A radio and television ad featuring an
emotional advertisement about family



In context with this course, what does the acronym IMC stand for? - correct answer
✔✔Integrated Marketing Communication



How does IMC add value to a Marketing Strategy? - correct answer ✔✔Integrated Marketing
Communications uses the same communication tools to reinforce to reinforce each other and
improve marketing effectiveness.



Consider Red Bull's "Red Bull Gives You Wings" campaign. Why does it qualify as an IMC
campaign? - correct answer ✔✔The ad campaign is so strong, whether there are literal wings or
metaphoric wings, everyone can recall or relate to the tagline.



How can IMC create a competitive advantage? - correct answer ✔✔It can boost sales while
saving time and stress.



Which is not a marketing channel for IMC - correct answer ✔✔All are marketing channels



Describe the pros of IMC in marketing success. - correct answer ✔✔The budget goes further

You develop more trust