(Merged) Wednesday 14 May 2025 [VERIFIED]
, 2
Do not write
outside the
Section A box
Answer all questions in this
section.
Only one answer per question is allowed.
For each question completely fill in the circle alongside the appropriate answer.
CORRECT METHOD WRONG METHODS
If you want to change your answer you must cross out your original answer as shown.
If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown.
0 1 ‘The process of transforming raw information into useful information that can
support various activities of a business.’
Which term is described above?
[1 mark]
A Big data
B Data mining
C E-commerce
D Scientific decision-making
0 2 In Porter’s generic strategies, which one of the following would help a business to
achieve a differentiation strategy?
[1 mark]
A Achieving economies of scale
B Advertising leading to higher added value
C Finding cheaper suppliers
D New production methods leading to higher labour productivity
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, 3
Do not write
outside the
0 3 Options A to D show four possible changes to the UK economy. box
Based solely on these changes, which option will lead to the largest increase
in UK imports?
[1 mark]
A A fall in GDP and a fall in the exchange rate value of the pound
B A fall in GDP and a rise in the exchange rate value of the pound
C A rise in GDP and a fall in the exchange rate value of the pound
D A rise in GDP and a rise in the exchange rate value of the pound
0 4 Product ‘X’ was the market leader in a low growth market.
New promotions by competitors lead to rapid growth in the market.
However, Product ‘X’ still retains its market leadership.
In terms of the Boston Matrix, Product ‘X’ has changed from:
[1 mark]
A a cash cow to a question mark.
B a cash cow to a star.
C a question mark to a star.
D a star to a cash cow.
0 5 Statement 1: ‘According to Ansoff’s matrix, diversification is the most risky strategy.’
Statement 2: ‘According to Ansoff’s matrix, market penetration is the least risky strategy.’
Read statements 1 and 2 and select the correct option from the following:
[1 mark]
A Statement 1 is true. Statement 2 is true.
B Statement 1 is true. Statement 2 is false.
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, 4
Do not write
C Statement 1 is false. Statement 2 is true. outside the
D Statement 1 is false. Statement 2 is false.
Turn over ►
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