TEST BANK FOR Marketing Management 17th Edition by Philip Kotler, Kevin Lane Keller COMPLETE GUIDE ALL CHAPTERS COVERED 100% VERIFIED A+ GRADE ASURED!!!!!NEW LATEST UPDATE!!!!

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,TEST BANK FOR dt dt




Marketing Management, 17th edition Philip Kotler Kevin Lane Keller Alexander Chernev
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Copyright 2026 dt




Chapter 1-21 dt




Chapter 1 dt Defining Marketing for the New Realities dt dt dt dt dt




1) Which of these is an accurate characterization of the contemporary view of marketing?
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A) Marketing is synonymous with selling. dt dt dt dt



B) With the rise of social commerce, company-driven marketing is no longer important.
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C) Marketing's emphasis within the firm continues to decline. dt dt dt dt dt dt dt



D) To improve efficiency, most firms now restrict marketing activities within the "official" b
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oundaries of the marketing department. dt dt dt dt



E) Marketing is about identifying and meeting human and social needs in a way that harmonizes w
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ith the goals of the organization.
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Answer: E Dif d t dt



f: 3 dt



LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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2) With regard to the selling function, what did Peter Drucker have to say about the aim of m
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arketing?
A) Selling should replace marketing. dt dt dt



B) Selling should have equal importance in the corporate hierarchy.
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C) To know and understand the customer so well that the product or service fits the individual and sell
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s itself.
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D) The sales function should set strategy, while the marketing function owns tactics.
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E) Selling and marketing are synonymous. dt dt dt dt dt



Answer: C d t



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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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3) Which of these was identified as a key reason why Toyota had a hit with the Prius and Apple wi
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th the iPad?
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A) Both companies designed the right product based on thoughtful research.
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B) Both products were flukes that happened to hit the market at the right time.
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C) Neither product led its category, but both were sold aggressively.
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D) Both products underpriced their competition.
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E) American consumers have enough disposable income to afford luxury gadgets. dt dt dt dt dt dt dt dt dt dt



Answer: A d t



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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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,4) Which of these entities represent the largest fraction of the U.S. economy?
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A) Experiences
B) Services
C) Goods
D) Events
E) Places A dt



nswer: B d t dt



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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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5) Which of the following marketing domains is represented by the phrase "What Happens Here, St
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ays Here"? dt



A) Organizations
B) Persons
C) Events
D) Places
E) Experiences
Answer: D D
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iff: 2 dt



LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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6) A public service announcement (PSA) encouraging people to wear masks during a pandemic o
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utbreak represents what kind of marketing domain?
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A) Ideas
B) Services
C) Experiences
D) Information
E) Social good dt d



Answer: A
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Diff: 3 dt



LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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7) Which of these is NOT one of the ten marketing domains?
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A) Ideas
B) Places
C) Entities
D) Events
E) People A dt



nswer: C d t dt



Diff: 2 dt



LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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, 8) How does successful marketing create jobs?
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A) By raising the standard of living
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B) By encouraging conspicuous consumption
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C) By increasing brand equity
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D) By promoting capitalism dt dt



E) By building consumer and business demand
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Answer: E d t



Diff: 3 dt



LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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9) Which of the following is the starting point and the ultimate goal of the marketing function?
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A) Sales generation dt



B) Efficiency
C) Resource allocation dt



D) Value creation dt



E) Idea generation dt d



Answer: D
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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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10) The decline of companies such as Yahoo! and Blockbuster can be attributed at least in part to w
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hich of these marketing mistakes?
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A) Failing to update their business model dt dt dt dt dt



B) Failing to articulate a clear customer message dt dt dt dt dt dt



C) Overpricing in a declining economy dt dt dt dt



D) Confusing markets with unclear corporate branding dt dt dt dt dt



E) Failing to use marketing intermediaries effectively dt dt dt dt dt dt



Answer: A d t



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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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11) Which of these reasons was identified as a success factor for the British firm RB (formerly R
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eckitt Benckiser)? dt



A) Strong sales teams dt dt



B) Emotional advertising dt



C) Culture of innovation dt dt



D) Government subsidies dt



E) Undercutting competitors on prices dt dt dt dt



Answer: C d t



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LO: 1.1: Define the scope of marketing. AACSB
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: Reflective thinking
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