1
Copyright © 2025 Pearson Education, Inc.
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,Marketing: Real People, Real Choices, 12e (Solomon) Cha cn cn cn cn cn cn cn
pter 1 Welcome to Marketing in the Modern World
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1) A is the ultimate user of a good or service.
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A) stakeholder
B) market
C) target market cn
D) marketer
E) consumer Ans cn
wer: E Difficult c n cn
y: Easy c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
2) is the activity, set of institutions, and processes for creating, communicating,
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delivering, and exchanging offerings that have value for customers, clients, partners, and society at
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large.
cn
A) Demand satisfaction cn
B) Competitive advantage building cn cn
C) Marketing
D) Total quality management cn cn
E) Value chain management cn cn cn
Answer: C c n
Difficulty: Easy c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
AACSB: Written and oral communication cn cn cn
3) The cn
consists of the tools an organization uses to create a desired response among a set of predefine
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d consumers.
cn
A) sharing economy cn
B) market position cn
C) value proposition cn
D) marketplace
E) marketing mix cn c
Answer: E
n c n
Difficulty: Easy c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
2
Copyright © 2025 Pearson Education, Inc.
cn cn cn cn cn
,4) The four Ps are discussed as separate parts of a firm's marketing strategy, but product, price,
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promotion, and place decisions are actually cn . cn cn cn cn cn
A) contradictory
B) interdependent
C) unrelated
D) disconnected
E) singular cn
Answer: c n
B
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
AACSB: Written and oral communication cn cn cn
5) Which of the following is a true statement about the four Ps of the marketing mix?
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A) A decision about one of the Ps affects every other marketing-mix decision.
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B) Price is always the most important of the four Ps.
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C) Place is typically the least important of the four Ps.
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D) The four Ps have little effect on a product's market position.
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E) The four Ps are used to determine a product's target market.
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Answer: A c n
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
AACSB: Analytical thinking cn
6) Which of the following is part of the place element of the marketing mix?
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A) a quality discount
cn cn
B) a store coupon
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C) a newspaper advertisement
cn cn
D) a local retailer
cn cn
E) publicity releases cn c
Answer: D
n c n
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
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marketing
7) The customer's overall assessment of every interaction the customer has had with a business is
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known as cn . cn
A) the customer experience
cn cn
B) customer engagement cn
C) e-commerce
D) the marketing mix
cn cn
E) collaborative consumption cn c
Answer: A
n c n
Difficulty: Easy c n c n
marketing
3
Copyright © 2025 Pearson Education, Inc. cn cn cn cn cn
, LO: c n c n 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
4
Copyright © 2025 Pearson Education, Inc.
cn cn cn cn cn
Copyright © 2025 Pearson Education, Inc.
cn cn cn cn cn
,Marketing: Real People, Real Choices, 12e (Solomon) Cha cn cn cn cn cn cn cn
pter 1 Welcome to Marketing in the Modern World
cn cn cn cn cn cn cn
1) A is the ultimate user of a good or service.
cn cn cn cn cn cn cn cn cn
A) stakeholder
B) market
C) target market cn
D) marketer
E) consumer Ans cn
wer: E Difficult c n cn
y: Easy c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
2) is the activity, set of institutions, and processes for creating, communicating,
cn cn cn cn cn cn cn cn cn cn
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
cn cn cn cn cn cn cn cn cn cn cn cn cn
large.
cn
A) Demand satisfaction cn
B) Competitive advantage building cn cn
C) Marketing
D) Total quality management cn cn
E) Value chain management cn cn cn
Answer: C c n
Difficulty: Easy c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
AACSB: Written and oral communication cn cn cn
3) The cn
consists of the tools an organization uses to create a desired response among a set of predefine
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
d consumers.
cn
A) sharing economy cn
B) market position cn
C) value proposition cn
D) marketplace
E) marketing mix cn c
Answer: E
n c n
Difficulty: Easy c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
2
Copyright © 2025 Pearson Education, Inc.
cn cn cn cn cn
,4) The four Ps are discussed as separate parts of a firm's marketing strategy, but product, price,
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
promotion, and place decisions are actually cn . cn cn cn cn cn
A) contradictory
B) interdependent
C) unrelated
D) disconnected
E) singular cn
Answer: c n
B
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
AACSB: Written and oral communication cn cn cn
5) Which of the following is a true statement about the four Ps of the marketing mix?
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
A) A decision about one of the Ps affects every other marketing-mix decision.
cn cn cn cn cn cn cn cn cn cn cn
B) Price is always the most important of the four Ps.
cn cn cn cn cn cn cn cn cn
C) Place is typically the least important of the four Ps.
cn cn cn cn cn cn cn cn cn
D) The four Ps have little effect on a product's market position.
cn cn cn cn cn cn cn cn cn cn
E) The four Ps are used to determine a product's target market.
cn cn cn cn cn cn cn cn cn cn cn
Answer: A c n
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
AACSB: Analytical thinking cn
6) Which of the following is part of the place element of the marketing mix?
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A) a quality discount
cn cn
B) a store coupon
cn cn
C) a newspaper advertisement
cn cn
D) a local retailer
cn cn
E) publicity releases cn c
Answer: D
n c n
Difficulty: Moderate c n c n
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
c n cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
7) The customer's overall assessment of every interaction the customer has had with a business is
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
known as cn . cn
A) the customer experience
cn cn
B) customer engagement cn
C) e-commerce
D) the marketing mix
cn cn
E) collaborative consumption cn c
Answer: A
n c n
Difficulty: Easy c n c n
marketing
3
Copyright © 2025 Pearson Education, Inc. cn cn cn cn cn
, LO: c n c n 1.1: Explain what marketing is, the marketing mix, what can be marketed, and the value of
cn cn cn cn cn cn cn cn cn cn cn cn cn cn cn
marketing
4
Copyright © 2025 Pearson Education, Inc.
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