Strategy and Marketing Theory in the Creative Industries

Universiteit van Amsterdam (UvA)

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Summary of all obligatory literature for the Strategic Management and Marketing Theory in the Creative Industries course
  • Summary of all obligatory literature for the Strategic Management and Marketing Theory in the Creative Industries course

  • Zusammenfassung • 87 Seiten • 2022
  • This document contains a detailed summary of all the obligatory literature in the course Strategic Management and Marketing Theory in the Creative Industries at the Master of Business Administration UvA - entrepreneurship and management in the creative industries track: Contents Week 1: introduction Constructing clarity in theories of management and organization, Suddaby (2010) Getting counted: markets, media, and reality, Kennedy (2008) Ecological approaches to organizations, ...
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Strategy and Marketing Theory in the Creative Industries Lecture notes
  • Strategy and Marketing Theory in the Creative Industries Lecture notes

  • Notizen • 37 Seiten • 2019
  • Strategy and Marketing Theory in the Creative Industries all lecture notes. Since the exam will be an open book one, you can bring these notes to the exam.
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Strategy and Marketing Theory in the Creative Industries Articles Summary
  • Strategy and Marketing Theory in the Creative Industries Articles Summary

  • Zusammenfassung • 34 Seiten • 2019
  • Strategy and Marketing Theory in the Creative Industries all articles summarized. Since the exam will be an open book one, you can bring these notes to the exam.
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