Marketing

Summary of what you need to know for the final Marketing test.

This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...

Excel hulpmiddel voor het invullen van de BCG-matrix

Makkelijk in te vullen confrontatiematrix. (negeer de preview) Uitleg document: Vul eerst de SWOT-analyse in, de top drie wordt automatisch weergeven in de confrontatiematrix. Vervolgens kunnen er waarden worden ingevuld, (bijvoorbeeld -1,0,1) in de lege velden van de confrontatiematrix, en genereert de tool zelf kleuren afhankelijk van de ingevulde waarde.

Summary of the book: Principles of marketing Chapters included: 1-3, 5-10, 12-14 All you need to know for cases and exams at the HvA all English

Grondslag van de marketing alle begrippen en belangrijke toetsstof gemarkeerd.

Summary of Principles of Marketing 6th european edition author Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy Chapter 2, 6, 9, 10, 11, 17, 18.

Chapter 11 samengevat uit het boek Essentials of marketing. Handig voor het vak marketing!