Marketing Performance

Radboud Universiteit Nijmegen (RU)

Here are the best resources to pass Marketing Performance. Find Marketing Performance study guides, notes, assignments, and much more.

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Summary articles Marketing Performance Radboud University
  • Summary articles Marketing Performance Radboud University

  • Summary • 36 pages • 2024
  • Sammary all articles Marketing Performance Radboud University
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Summary for the Marketing Performance exam
  • Summary for the Marketing Performance exam

  • Summary • 53 pages • 2022
  • This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...
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Artikel Balducci et al. Unstructured data in marketing
  • Artikel Balducci et al. Unstructured data in marketing

  • Summary • 6 pages • 2021
  • Artikel is niet te vinden in andere samenvatting
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Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions
  • Artikel: Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions

  • Summary • 4 pages • 2021
  • Samenvatting die niet in andere samenvattingen staat want nieuw dit jaar
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Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)
  • Samenvatting artikel Real-Time Brand Reputation Tracking Using Social Media Rust et al (2021)

  • Summary • 5 pages • 2021
  • Samenvatting van een verplicht artikel in de master marketing. Is niet te vinden in andere samenvattingen want een nieuw artikel dit jaar.
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Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables
  • Artikel Harz et al Virtual Reality in New Product Development: Insights from Pre-launch Sales Forecasting for Durables

  • Summary • 6 pages • 2021
  • Is niet te vinden in andere samenvattingen want nieuw dit jaar
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Marketing performance summary articles
  • Marketing performance summary articles

  • Summary • 72 pages • 2020
  • Extensive Summary of the articles of marketing performance. Including 15 articles: Artikel Katsikeas, 2016. Assessing performance outcomes in marketing.. Artikel Homburg & Pflesser, 2000. A multiple layer model of market oriented organizaitonal culture: measurement issues and performance outcomes.. Artikel Kirca et al., 2005. Market orientation: a meta- analytic review and assessment of its antecedents and impact on performance.. Artikel maignan Ferrel, 2004. Corporate social responsibility a...
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Marketing Performance Summary (Articles and Lectures)
  • Marketing Performance Summary (Articles and Lectures)

  • Summary • 53 pages • 2019
  • Summary of all the exam-relevant articles and lecture notes. Articles: Colicev, Anatoli, Ashwin Malshe, Koen Pauwels, and Peter O'Connor (2018). Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media. Hanssens, Dominique M. and Koen H. Pauwels (2016). Demonstrating the Value of Marketing. Haumann, Till, Benjamin Quaiser, Jan Wieseke, and Mario Rese (2014). Footprints in the Sands of Time: A Comparative Analysis of the Effecti...
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