Business Marketing (by Robert Dwyer and John Tanner)
A comprehensive summary of the 500 page book Business Marketing by Robert Dwyer and John Tanner, including all most important models, theories, and figures.
Foundations of Marketing by John Fahy (1ZAEUA0)
For the box 1ZAEUA0, a comprehensive summary that is easy to read. The chapters are indicated with colors and important concepts. Summary deals with Chapters 1 through 12 of the book Foundations of Marketing by John Fahy. For the course 1ZAEUA0, a comprehensive and easily readable summary of the 300-page book Foundations of Marketing, including all important models, theories, and figures. Summary of chapter 1 to 12.