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Marketing Management Week 1, 2 + 4
Marketing Management Summary of all papers for week 1, 2 and 4
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Summary Marketing Management Week 1 Academic Papers
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Summary of the following 3 papers: De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation Challagalla, G., Murtha, B.R...
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Add to cartSummary of the following 3 papers: De Swaan Arons, M., van den Driest, F., & Weed, K. (2014). The Ultimate Marketing Machine Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). The influence of business strategy on new product activity: The role of market orientation Challagalla, G., Murtha, B.R...
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Summary Marketing Management Week 2 Academic Papers
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Summary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmen...
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Add to cartSummary of the following 3 papers: Müller, H., Vogt, B., & Kroll, E. B. (2012). To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings.Psychology & Marketing, 29(2), 107-116. Venter, P., Wright, A., & Dibb, S. (2015). Performing market segmen...
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Summary Marketing Management Week 4 Academic Papers
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Warren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of...
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Add to cartWarren, C., & Campbell, M. C. (2014). What makes things cool? How autonomy influences perceived coolness. Journal of Consumer Research, 41(2), 543-563. Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006). The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of...
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