Summary book & articles Consumer Behavior 2016-2017 - $6.80   Add to cart

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Summary book & articles Consumer Behavior 2016-2017

Summary of the book Consumer Behavior by Peter & Olson (9th edition) and all articles from the Consumer Behavior course in the master Marketing, Radboud University, 2016-2017.

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Summary Consumer Behavior Peter & Olson 9th edition

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Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters. Master Marketing, Consumer Behavior, Radboud University, 2016-2017.

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Summary Articles Consumer Behavior 2016-2017

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Summary of the articles for the course Consumer Behavior in the master Marketing, Radboud University, 2016-2017. Includes the following articles: Bloemer & Kasper (2015) Zhang & Bloemer (2008) Shiv & Fedorikhin (1999) Huber et al. (2004) Van Birgelen et al. (2009) Delcourt et al. (2013) Till e...

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