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BTEC Level 3 Business - Unit 3: Introduction to Marketing $25.97   Add to cart

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BTEC Level 3 Business - Unit 3: Introduction to Marketing

Completed Unit 3 bundle. Distinction graded work. All assignments meet the Pearson specification.

11 items

Assessment 3 - P6 & M3 - Marketing Mix to our own product

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We had to design our own product as a concept and link the marketing mix (7 P's) to it. Distinction graded work

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Assessment 3 P5 - Market Segmentations

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Describes and explains the following: - Target market - Customer - Consumer - Segmentation ( Demographic, Geographic, Pyschographic/Lifestyle, Socio-Cultural) - Benefits of segmenting the market Distinction graded work

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Assessment 3 - P3 Marketing Mix Poster/ Presentation

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Distinction graded work Includes: - Image of our product concept - Uses the marketing mix to analyse it

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Assessment 2 - P3 & P4 Kelloggs Market Research Methods

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Distinction graded work Includes: - Overview of Kelloggs brand - what qualitative and quantitative data is - Primary research methods that Kelloggs use - Secondary research methods that Kelloggs use

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Assessment 2 - M2 Limitations of Market Research methods

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Distinction graded work Includes: - Limitations of marketing research used to contribute to the development of Kellogg’s - Primary and secondary methods of research

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Assessment 2 - D2 Make recommendations of market research methods used to help develop Kelloggs

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Distinction graded work Make justified recommendations of marketing research used to contribute to the development of our products marketing plans Includes: - Sampling methods - Improvements to validating research

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Assessment 1 - P1 Describe the limitations and constraints of marketing

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Criteria all met, Passed this assignment, Distinction in the whole unit. Includes: - Describe the limitations and constraints of marketing for McDonald's and BBC - Consumer rights act - Consumer protection act - Advertising codes of practice

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Assessment 1 - P1, P2 & M1 Marketing Group Presentation

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All criteria met in this presentation. Includes: - Sectors of BBC and McDonald's - Growth strategies - Ansoff's Matrix - Brand positioning - Brand extension

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Assessment 1 - P1 Individual notes

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The two brands I chose was McDonald's and BBC. More detailed work that includes: - Survival strategies of both brands - Ansoff's matrix linked to both brands - Differences and similarities of both brands

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Assessment 1 - M1 Compare marketing techniques used in marketing products in two organisations. (McDonald’s and BBC)

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The two businesses I have chose are McDonald's and BBC. Very detailed work that met all the criteria for Merit. Compare marketing techniques used in marketing products in two organisations. (McDonald’s and BBC) This task will show the similarities and differences between the marketing techniqu...

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Assessment 1 - D1 Evaluate the effectiveness of the use of techniques in marketing products in McDonald’s.

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Distinction graded work. Well detailed with links included. Includes how McDonald's use Ansoff's Matrix as their marketing techniques. Drawbacks that McDonald's face when they are marketing their products. Good examples of real life stories that have happened.

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