This bundle consists of two summary files for the course Consumer behaviour 6314M0159Y and Marketing strategy 6314M1079. Literature lists are included for your reference. The scientific articles are analysed/summarised as the following: paper motive/MRQ, results, managerial implications and integra...
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This 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When...
Preview 6 out of 57 pages
Add to cartThis 54-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When...
This 48-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When...
Preview 4 out of 48 pages
Add to cartThis 48-page file contains a literature list, comprehensive summary of all articles and essential lecture notes (result of days of hard work and is not a mere summary of slides). Majority of the articles are summarised in such way that the MRQ, results and managerial implications are explained. When...
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