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Intro To Business Management 12th Ed Chapter 12 & 13 charters

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Both chapters use a four-layer approach (logic, concepts, important details, arbitrary details). Chapter 12 covers HRM: workforce planning, recruitment, training, motivation, digital transformation, and labor legislation. Chapter 13 addresses marketing’s evolution, market research, consumer behavior, segmentation, the 4Ps, and customer service.

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Summary: Introduction To Business Management 12E Print ISBN: 978-0-19-073961-4 ePUB ISBN: 978-0-19-075180-7 -
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Feb 2025
2024/2025
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Summary INTRODUCTION TO BUSINESS MANAGEMENT 12E - Business Management IB (MNB1601)
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Feb 2025
2024/2025
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BARNEY ERASMUS; SHARON RUDANSKY-KLOPPERS; JOHAN ST., Barney Erasmus, Sharon Rudansky-Kloppers, Johan Wilhelm Strydom INTRODUCTION TO BUSINESS MANAGEMENT 11E
  • 2019
  • 9780190754167
  • Unknown
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