Chapters 1-25 for Business Research Methods | 9th Edition William G. Zikmund/Barry J. Babin/Jon C. Carr/Mitch Griffin - \$45.99   Add to cart

# Chapters 1-25 for Business Research Methods | 9th Edition William G. Zikmund/Barry J. Babin/Jon C. Carr/Mitch Griffin

All tests and answers for Chapters 1-25 for the book: Business Research Methods | 9th Edition William G. Zikmund/Barry J. Babin/Jon C. Carr/Mitch Griffin

25 items

#### Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up. All Answers

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Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up TRUE/FALSE 1. In the communication process, the medium is the receiver or destination of the message. : F The medium is the way in which the message is delivered to the audience. The audience is the...

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#### Chapter 24—Multivariate Statistical Analysis. All ANswers

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Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Bloom...

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#### Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

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Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relati...

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#### Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables. All Answers

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Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderat...

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#### Chapter 21—Univariate Statistical Analysis. All Answers

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Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five ...

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#### Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

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Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comp...

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#### Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

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Chapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Modera...

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Chapter 18—Fieldwork TRUE/FALSE 1. An individual who is responsible for gathering data in the field is called a fieldworker. T PTS: 1 DIF: Easy REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A research project is no better than the quali...

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#### Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

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Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehe...

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#### Chapter 16—Sampling Designs and Sampling Procedures. All Answers

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Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Mo...

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#### Chapter 15—Questionnaire Design. All Answers

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Chapter 15—Questionnaire Design TRUE/FALSE 1. For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of reliability and validity. F For a questionnaire to fulfill a researcher’s purposes, the questions must meet the basic criteria of relevance a...

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#### Chapter 14—Attitude Measurement. All Answers

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Chapter 14—Attitude Measurement 1. A person's attitude toward the American’s With Disabilities Act can be directly observed. F Attitudes are latent, or hypothetical, constructs and because of this, they are not directly observable. PTS: 1 DIF: Hard REF: p. 311 OBJ: LO: 14-01 NAT: AACSB Ref...

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Chapter 13—Measurement TRUE/FALSE 1. Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way. T PTS: 1 DIF: Easy REF: p. 289 OBJ: LO: 13-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. In ...

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#### Chapter 12—Experimental Research. All Answers

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Chapter 12—Experimental Research TRUE/FALSE 1. Experimental research attempts to find causal relationships among variables. T PTS: 1 DIF: Moderate REF: p. 254 OBJ: LO: 12-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. In an experiment, the researcher manipu...

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Chapter 11—Observation 1. It is typical in observation studies for the observer to ask questions of the person who is being observed. F No questioning or communication with people is needed in observation. PTS: 1 DIF: Moderate REF: p. 236 OBJ: LO: 11-01 NAT: AACSB Reflective Thinking| CB&E M...

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#### Chapter 10—Survey Research: Communicating with Respondents. All Answers

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Chapter 10—Survey Research: Communicating with Respondents TRUE/FALSE 1. Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent. T PTS: 1 DIF: Moderate REF: p. 206 OBJ: LO: 10-01 NAT: AACSB Reflective Thinking| CB&E Model...

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#### Chapter 9—Survey Research: An Overview. All Answers

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Chapter 9—Survey Research: An Overview. All Answers 1. The purpose of survey research is to collect secondary data. F The purpose of survey research is to collect primary data. PTS: 1 DIF: Moderate REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflect ive Thinking| CB&E Model Research| Blooms Comprehensio...

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#### Chapter 8—Secondary Data Research in a Digital Age. All Answer

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Chapter 8—Secondary Data Research in a Digital Age TRUE/FALSE 1. Secondary data are typically historical data that have already been collected. T PTS: 1 DIF: Moderate REF: p. 160 OBJ: LO: 08-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Secondary data require ...

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#### Chapter 7—Qualitative Research. All Answers

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Chapter 7—Qualitative Research TRUE/FALSE 1. Qualitative research is subjective in the sense that the results are researcher-dependent. T PTS: 1 DIF: Moderate REF: p. 132 OBJ: LO: 07-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Quantitative research is es...

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Chapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Bl...

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#### Chapter 5—The Human Side of Business Research: Organizational and Ethical Issues. All Answers

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Chapter 5—The Human Side of Business Research: Organizational and Ethical Issues TRUE/FALSE 1. One reason for an organization to hire an outside research agency is because an outside agency may have special skills that the company research department may not possess. T PTS: 1 DIF: Easy REF: ...

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#### Chapter 4—The Business Research Process

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Chapter 4—The Business Research Process TRUE/FALSE 1. A business opportunity is a situation that makes some potential competitive advantage possible. T PTS: 1 DIF: Easy REF: p. 49 OBJ: LO: 04-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Negative consumer atti...

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#### Chapter 3—Theory Building. All Answers

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Chapter 3—Theory Building. All Answers 1. A theory is an abstract, untestable explanation of some events. F A theory is testable. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Knowledge and confirmation are the two purpo...

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#### Chapter 2—Information Systems and Knowledge Management

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1. Data, information, and intelligence all have the potential to create value to the firm through better decision making. T PTS: 1 DIF: Moderate REF: p. 18 OBJ: LO: 02-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Data are a subset of market intelligence. F Market i...

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Chapter 1—The Role of Business Research TRUE/FALSE 1. Business research can be directed toward an element of an organization’s internal operations. PTS: 1 DIF: Moderate REF: p. 3 OBJ: LO: 01-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Researchers in di...

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