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Consumer Behavior
This is a bundle with everything we need to know for the course included for just 10 EUR!! It includes: - Lecture Summary - Academic Article Summary - Book Summary Good luck studying!
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Consumer Behavior | Literature Summary
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Hi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral...
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Add to cartHi! This summary consists of: - Chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12 of Consumer Behavior: (second edition), Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline; Cengage Learning, ISBN 13: 978-1-133-58767-5 ISBN 10: 1-133-58767-4 - Chapters 6, 7, 8, 11, 12 of Research Methods for the Behavioral...
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Consumer Behavior | Academic Article Summary
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Summary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. ...
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Preview 4 out of 22 pages
Add to cartSummary of the following articles: 1. Faraji-Rad, A., & Pham, M.T. (2017). Uncertainty increases the reliance on affect in decisions. Journal of Consumer Resarch, 44, 1-21. 2. Finkelstein, S. R., & Fishbach, A. (2010). When healthy food makes you hungry. Journal of Consumer Research, 37, 357-367. ...
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Consumer Behaviour - Lecture Summary
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Hi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.
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Preview 4 out of 53 pages
Add to cartHi guys! This is a summary of all the material discussed during the lecture of Consumer Behaviour 2019. Please note that it excludes Lecture 15, 17 and 18, as in these lectures example exam questions were discussed! It thus only highlights the theory of the course.
$4.92
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