Obligatory articles Consumer Marketing - $12.75   Add to cart

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Obligatory articles Consumer Marketing

These are all the obligatory articles for the course Consumer Marketing (2018-2019).

13 items

Summary Zero as a Special Price (Shampanier, Mazar, Ariely)

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This is a summary of the article "Zero as a Special Price"

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Summary Thin Slice Impressions (Elsen, Pieters, Wedel)

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This is a summary of the article "Thin Slice Impressions"

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Summary The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

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This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

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Summary The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)

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This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

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Summary The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)

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This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

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Summary Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)

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This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

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Summary How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

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This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

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Summary Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products (Goodman, Irmak)

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This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

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Summary Great expectations?! Assortment size, expectations, and satisfaction (Diehl, Poynor)

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This is a summary of the article "Great expectations?! Assortment size, expectations, and satisfaction"

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Summary Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers (Palmeira, Srivastava)

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This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"

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Summary Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives (Ma, Yang, Mourali)

(1)
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This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"

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Summary Buying Time Promotes Happiness (Whillans, Dunn, Smeets, Bekkers, Norton)

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This is a summary of the article "Buying Time Promotes Happiness"

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Summary Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

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This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"

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