Obligatory articles Consumer Marketing

This is a summary of the article "Thin Slice Impressions"

This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

This is a summary of the article "Great expectations?! Assortment size, expectations, and satisfaction"

This is a summary of the article "Free Offer ≠ Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers"

This is a summary of the article "Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives"

This is a summary of the article "Buying Time Promotes Happiness"

This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"