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Marketing pack
This pack covers Global Marketing, International Marketing and Strategic Marketing. All are fully summarised and written in English.
[Show more]This pack covers Global Marketing, International Marketing and Strategic Marketing. All are fully summarised and written in English.
[Show more]4x sold
Strategic marketing summary of the chapters 1-7 and 13, based on the book by D. West et al. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies, sustainability strategies, and social and ethical strategies.
Preview 2 out of 16 pages
Add to cartStrategic marketing summary of the chapters 1-7 and 13, based on the book by D. West et al. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies, sustainability strategies, and social and ethical strategies.
International Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
Preview 2 out of 18 pages
Add to cartInternational Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
7x sold
Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
Preview 3 out of 30 pages
Add to cartSummary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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