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Summaries of 6 articles for Marketing Channel Management 2018
Summaries of some of the articles for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University. Academic year: .
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Summary: An international empirical analysis of the performance of manufacturers and retailers
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Summary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
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Add to cartSummary of the article "An international empirical analysis of the performance of manufacturers and retailers" by Marcel Corstjensa and Richard Steele for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Will the real channel manager please stand up?
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Summary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
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Add to cartSummary of the article "Will the real channel manager please stand up?" by Rolph E. Anderson, Rajiv Mehta and Alan J. Dubinsky for the course "Marketing Channel Management" (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Retailer power in the grocery industry
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Summary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.
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Add to cartSummary of the article "Retailer power in the grocery industry” by Inge Geyskens for the course "Marketing Channel Management" (328244) at Tilburg University.
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Summary: Determinants of distribution intensity
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Summary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Add to cartSummary of the article “Determinants of distribution intensity” by Gary L. Frazier and Walfried M. Lassar for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: Forward integration into distribution: an empirical test of transaction cost analysis
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Summary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Add to cartSummary of the article “Forward integration into distribution: an empirical test of transaction cost analysis” by George John and Barton A. Weitz for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Summary: How to win in an omnichannel world
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Summary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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Add to cartSummary of the article “How to win in an omnichannel world” by David R. Bell, Santiago Gallino and Antonio Moreno for the course “Marketing Channel Management” (328244) of prof. Inge Geyskens at Tilburg University.
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