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Marketing 2nd Years
This bundle has lecture notes from Marketing: Topics covered as of now: Marketing Strategy, Services and Place Marketing.
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Marketing Strategy
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This document has summarised the nature of marketing strategy, its implementation and performance measures. It explains the meaning of strategy.
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Add to cartThis document has summarised the nature of marketing strategy, its implementation and performance measures. It explains the meaning of strategy.
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Services
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This document explains what services are. It tells us the vital difference between a product and service. Explains the classifications of Services.
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Add to cartThis document explains what services are. It tells us the vital difference between a product and service. Explains the classifications of Services.
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Place Marketing
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this document explains how can one brand nations and cities. It covers all the important aspects to be considered before branding them.
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Add to cartthis document explains how can one brand nations and cities. It covers all the important aspects to be considered before branding them.
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Relationship Marketing
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This document describes the importance of building relationship with the customers. It also explains the various types of relationships etc
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Add to cartThis document describes the importance of building relationship with the customers. It also explains the various types of relationships etc
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Innovation
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This document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.
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Add to cartThis document describes the difference between innovation and invention. It explains the various types of innovation and the steps involved in it.
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Business to Business Marketing
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This document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.
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Add to cartThis document describes B2B Marketing and also contrasts it with B2C Marketing. It explains various types of strategies involved while purchasing in a B2B Marketing.
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