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Services Marketing notes (1st edition)
Alan Wilson, Valarie A. Zeithaml - ISBN: 9780077169312
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View all 22 notes for Services Marketing, written by Alan Wilson, Valarie A. Zeithaml. All Services Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Services Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Services Marketing notes
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. 

Course: Services Marketing
Lecturer: Hans Haans
Tilburg University
- Summary
- • 78 pages •
Summary of the book Services Marketing: Integrating Customer Focus Across the Firm, complemented with topics/theories discussed during the lectures. Written in English. 

Course: Services Marketing
Lecturer: Hans Haans
Tilburg University
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
- Summary
- • 65 pages •
Summary Services Marketing: Integrating Customer Focus Across the Firm, 3rd European Ed. (excl. Ch. 9)
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens. 

- Summary
- • 79 pages •
Deze samenvatting omvat alle essentiële punten en begrippen per hoofdstuk van het boek : Services Marketing: integrating customer focus across the firm. En biedt goede ondersteuning ter voorbereiding op tentamens. 

Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
- Summary
- • 107 pages •
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Summary of all online lectures services marketing 2020/2021, including references from the book.
- Class notes
- • 49 pages •
Summary of all online lectures services marketing 2020/2021, including references from the book.
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
- Class notes
- • 43 pages •
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
- Summary
- • 44 pages •
Complete samenvatting van het volledige boek Services Marketing gegeven door Hans Haans. Bevat alle hoofdstukken die benodigd zijn voor het tentamen!
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

- Summary
- • 26 pages •
This is a summary of all the lectures of the course: Services Marketing 2018/2019 (328245)

These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Complete summary of the book for Service Marketing for Pre-Masters.
- Summary
- • 28 pages •
Complete summary of the book for Service Marketing for Pre-Masters.
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Newest Services Marketing summaries
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
- Summary
- • 107 pages •
Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
Summary of all online lectures services marketing 2020/2021, including references from the book.
- Class notes
- • 49 pages •
Summary of all online lectures services marketing 2020/2021, including references from the book.
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
- Class notes
- • 43 pages •
Extensive summery of ALL the lectures (1 t/m 12) from Hans Haans 2020.
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
- Summary
- • 23 pages •
These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
- Summary
- • 44 pages •
Summary of the 3rd year course Company Service Insights (CSI). Summary of the book 'Services Marketing Integrating Customer Focus Across The Firm', chapters; 1, 5, 8, 9 and 10 Summary of all the lectures and seminars Q&A Example Exam Questions.
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
- Summary
- • 28 pages •
Summary of the book Services Marketing. Every chapter ex. chapter 6 is included.
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
- Summary
- • 17 pages •
Services Marketing book chapter 1,5,8,9,10 of the 3rd edition of the book > this is the same as the chapters 1,2,8,9,10 in the 4th edition. It has pictures and explanations from the powerpoints of the CSI module. I used a lot of examples in my summary to make the material more clear for you. Written in english, it is not too difficult to understand.
Uitgebreide omschrijving van de hoorcolleges van services marketing.
- Class notes
- • 56 pages •
Uitgebreide omschrijving van de hoorcolleges van services marketing.
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
- Summary
- • 8 pages •
Summary Services Marketing - Integrating customer focus across the firm 4th edition.
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
- Summary
- • 17 pages •
CSI exam chapters 1, 5, 8, 9, 10 (chapter 5 is the same as chapter 2 in the fourth edition of the book). A lot of pictures and examples are given in this summary. English is easy to understand.
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