Principles of Marketing

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). Hope it helps!

• Summary
•  • 40 pages • 
• By  ianmatthewsollie

Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6

• Summary
•  • 32 pages • 
• By  Tessabodenstaff

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.

• Summary
•  • 83 pages • 
• By  clairejacklin

Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.

• Summary
•  • 42 pages • 
• By  emmakiewiet1999

Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes

• Summary
•  • 84 pages • 
• By  ivomartens

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 9781292220178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, ...

• Summary
•  • 39 pages • 
• By  jmbrouwer

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

• Summary
•  • 42 pages • 
• By  reneeschoneveld

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 16 pages • 
• By  ninangkotta

Summary Principles of Marketing Philip Kotler & Gary Armstrong Lecture notes

• Summary
•  • 56 pages • 
• By  limor

A summary of the chapters 1,3,7,8,10,12 &14. The summary is based on the book: Principles of Marketing. It gives a clear overview of the course. This summary gives you succes for your exam!

• Summary
•  • 26 pages • 
• By  jmvandoremalen

all relevant chapters for the marketing exam in year 2 quarter 1.

• Summary
•  • 30 pages • 
• By  kellyboot

Summary of the first two chapters. I only studied these 2 and had neatly 50% :-)

• Summary
•  • 11 pages • 
• By  oederdekoe

All information from the powerpoints summarized in this summary.

• Summary
•  • 13 pages • 
• By  alexandravinas10

Summary of all relevant terms and concepts of the course Marketing. The summary includes things like the SWOT analysis, Product/market expansion grid, brand and consumer characteristics. Based upon the book 'Principles of Marketing'.

• Summary
•  • 10 pages • 
• By  Daangeeftraad

Summary of chapter 1,2,8,9,11,12,14 all the powerpoints included

• Summary
•  • 23 pages • 
• By  sanneko4

Summary of the book “Principles of Marketing”. Author: Phil T. Kotler Philip Kotler. Made in year 1 of the International Hospitality Management program.

• Summary
•  • 14 pages • 
• By  zoe-dehaan

Summary of chapter 1 through 7 for Marketing from Philip Kotler's book 'Principles of Marketing'. This includes most of the substance for the midterm.

• Summary
•  • 45 pages • 
• By  businessstar

Summary Applied Integrated Marketing.

• Summary
•  • 34 pages • 
• By  sharon_withaar

Extensive summary of International Sales and Marketing. Chapters 1-10 including lots of pictures from the book to clarify. The summary has a lot of pages because lots of pictures are included. It is understandable and no book is needed with this summary.

• Summary
•  • 86 pages • 
• By  liekebuuron

International Marketing for IB summary, including lectures, tutorials and articles. Samenvatting International Marketing for IB, inclusief colleges, werkgroepen, en artikelen.

• Summary
•  • 22 pages • 
• By  mvriesde