Principles of Marketing

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). Hope it helps!

• Summary
•  • 40 pages • 
• By  ianmatthewsollie

Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6

• Summary
•  • 32 pages • 
• By  Tessabodenstaff

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.

• Summary
•  • 83 pages • 
• By  clairejacklin

Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.

• Summary
•  • 42 pages • 
• By  emmakiewiet1999

Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes

• Summary
•  • 84 pages • 
• By  ivomartens

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 9781292220178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, ...

• Summary
•  • 39 pages • 
• By  jmbrouwer

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

• Summary
•  • 42 pages • 
• By  reneeschoneveld

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 16 pages • 
• By  ninangkotta

Summary Principles of Marketing Philip Kotler & Gary Armstrong Lecture notes

• Summary
•  • 56 pages • 
• By  limor

This document provides you with everything discussed during the lectures and training. So, not only the slides/figures and pictures. Additionally, the explanation of each and every slide. This document also includes the self-test with answers. In short, this is everything you need for the exam.

• Summary
•  • 26 pages • 
• By  josjemachielsen

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

• Summary
•  • 40 pages • 
• By  VictoriaGiebink

This is a summary of The Principles of Marketing for International business (and languages) students. The chapters 1 2 3 14 18 are explained clear and broad. ALSO possible test questions with answer are provided.

• Summary
•  • 14 pages • 
• By  juliasophiaadriana

In this summary you can find everything about the chapters 1,2,3,5,6,19 & 20. Since it was a lot of work to make this summary, the price is slightly higher.

• Summary
•  • 40 pages • 
• By  boterhuurne

This summary contains everything about the chapters: 7,18,8,9,10,11.

• Summary
•  • 34 pages • 
• By  boterhuurne

This summary contains everything about the chapters: 12,13,14,15,16,17

• Summary
•  • 37 pages • 
• By  boterhuurne

Hi! This document includes all the content from the lectures and book for the course Marketing 1 for Economics and Business Economics at the VU! Goodluck!

• Summary
•  • 45 pages • 
• By  amk_stuvia

Marketing SUMMARY chapter 1,2,3,5,6,7

• Summary
•  • 22 pages • 
• By  cnmm0508

Summary of the first two chapters. I only studied these 2 and had neatly 50% :-)

• Summary
•  • 11 pages • 
• By  oederdekoe

This is a summary for Marketing I, which covers almost (only chapter 1 to 10) all relevant material you need to know for the exam. My grade: 8,3!

• Summary
•  • 21 pages • 
• By  sbr0110

This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotler. This summary covers the following 19 chapters: 1. Marketing: Creating Customer Value and Engagment 2. Company and Marketing Strategy: Partnering to Build Customer Engagment, Value and Relationships 3. Analyzing the Marketing Environment...

• Summary
•  • 40 pages • 
• By  VictoriaGiebink