Principles of Marketing

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). Hope it helps!

• Summary
•  • 40 pages • 
• By  ianmatthewsollie

Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6

• Summary
•  • 32 pages • 
• By  Tessabodenstaff

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.

• Summary
•  • 83 pages • 
• By  clairejacklin

Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes

• Summary
•  • 84 pages • 
• By  ivomartens

Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.

• Summary
•  • 42 pages • 
• By  emmakiewiet1999

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...

• Summary
•  • 39 pages • 
• By  jmbrouwer

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

• Summary
•  • 42 pages • 
• By  reneeschoneveld

Summary of Principles of Marketing - Philip Kotler, Gary Armstrong - seventeenth edition

• Summary
•  • 90 pages • 
• By  i02mgh

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 16 pages • 
• By  ninangkotta

Summary of the exam block 2.2 from the studies International Communication. Marketing communications: A European perspective: ch.1, ch.2, ch.10, ch.11, ch.12, ch.13, ch.14. Principles of marketing: p.460 Visual language: ch.4, ch.11

• Summary
•  • 80 pages • 
• By  mstubbe

Summary of the course marketing I, given at the Vu in Amsterdam in your 1st year.

• Summary
•  • 26 pages • 
• By  nadinevalkenburg

This marketing summary is corresponding with the book recommended by the lectures, and is great if you do not have the book. Learn this summary and you will know everything for the test.

• Summary
•  • 47 pages • 
• By  twankortstra

All information from the powerpoints summarized in this summary.

• Summary
•  • 13 pages • 
• By  alexandravinas10

Summary of chapter 1,2,8,9,11,12,14 all the powerpoints included

• Summary
•  • 23 pages • 
• By  sanneko4

Document includes: - Kotler readings (chapters 1-3, 7-14, 17-18) - Research lectures - ICC

• Summary
•  • 70 pages • 
• By  Samhob

all relevant chapters for the marketing exam in year 2 quarter 1.

• Summary
•  • 30 pages • 
• By  kellyB20

Extensive summary of International Sales and Marketing. Chapters 1-10 including lots of pictures from the book to clarify. The summary has a lot of pages because lots of pictures are included. It is understandable and no book is needed with this summary.

• Summary
•  • 86 pages • 
• By  liekebuuron

A detailed summary of Chapter 1 of the book Principles of Marketing for the course Marketing (EBP033A05), year 1 Economics & Business Economics.

• Summary
•  • 8 pages • 
• By  femke190729

Detailed summary of the exam material for the course Marketing (EBP033A05) for year 1 of Economics & Business Economics. All the important parts of the book have been covered. Includes chapters 1,2,3,5,6,7,18 (all chapters needed for the midterm-exam).

• Summary
•  • 45 pages • 
• By  femke190729

A detailed summary of the chapters for the endterm of the course Marketing for E&BE. The chapters 8, 9, 10, 11, 12, 14, 15, 16 and 19 are included. I also have a summary available with the chapters for the midterm (chapters 1,2,3,5,6,7,18), if you need those as well.

• Summary
•  • 67 pages • 
• By  femke190729