Principles of Marketing
Dr. Philip T. Kotler, Gary Armstrong
9781292220178
Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
Member since 1 year ago
38 documents sold
The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
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Summary marketing, including sample questions (IHM year 1, module Guest Experience)
Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.
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Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
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Summary Chapters 1 - 3, 5, 7 - 18.pdf
This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 9781292220178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recommend you to use it with my summary. All in all, this summary of 40 pages gives you an excellent overview of all the terms, which will give you an enormous knowledge for your marketing exam!
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Summary Global Branding Y2,Q1
This document provides you with everything discussed during the lectures and training. So, not only the slides/figures and pictures. Additionally, the explanation of each and every slide. This document also includes the self-test with answers. In short, this is everything you need for the exam.
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12 documents sold
Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Principles of marketing MMF
Summary of the book: Principles of marketing
Chapters included: 1-3, 5-10, 12-14
All you need to know for cases and exams at the HvA
all English
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IB - Y2Q2- Summary Marketing
Summary Marketing including all topics covered in class, excluding the readers. For Year 2, Quarter 2, Markting, Avans University of Applied Sciences
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Vocabulary Principles of Marketing
Vocabulary List of the book \"Principles of Marketing\" by Kotler, chapters: 1, 3, 4, 5, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16, 18, 19
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303 MKT, coursework 1- Marketing strategy, over 10,000 words in which a grade of 81% was achieved in final year of University thus achieving a first for the module.
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