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Principles of Marketing

Dr. Philip T. Kotler, Gary Armstrong - ISBN: 9781292220178

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On this page you find summaries, notes, study guides and many more for the textbook Principles of Marketing, written by Dr. Philip T. Kotler & Gary Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Marketing, Principles of Marketing, Kotler, marketing, vu Amsterdam marketing, Chapter 8, Chapter 9 & Creating Customer Value and Engagement will be dealt with.

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