Principles of Marketing
Dr. Philip T. Kotler, Gary Armstrong
9781292220178
Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
Member since 1 year ago
36 documents sold
The principles of Marketing hoofdstuk 1 tm 5, 7, 9 tm 12 en 14
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
SILVER Member since 8 months ago
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Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course \'International Business and Management Studies\' at Avans Hogeschool. The book used is \'Phillip Kotler - Principles of Marketing, European edition\'.
SILVER Member since 2 year ago
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Summary marketing, including sample questions (IHM year 1, module Guest Experience)
Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.
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Summary Principles of Marketing - Kolter & Armstrong
Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
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IBMS Marketing Y1Q4
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Member since 7 months ago
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Summary Chapters 1 - 3, 5, 7 - 18.pdf
This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 9781292220178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recommend you to use it with my summary. All in all, this summary of 40 pages gives you an excellent overview of all the terms, which will give you an enormous knowledge for your marketing exam!
Member since 1 year ago
3 documents sold
Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
Member since 8 months ago
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Principles of marketing MMF
Summary of the book: Principles of marketing
Chapters included: 1-3, 5-10, 12-14
All you need to know for cases and exams at the HvA
all English
Member since 1 year ago
14 documents sold
IB - Y2Q2- Summary Marketing
Summary Marketing including all topics covered in class, excluding the readers. For Year 2, Quarter 2, Markting, Avans University of Applied Sciences
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Marketing Communications
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Non-Profit Making Organisations
A detailed essay describing the role of marketing in a non-profit making organisation
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Principles of Marketing Global Edition - Seventeenth Edition
This is the complete pdf version of the book: Principles of Marketing Global Edition - Seventeenth Edtion. ISBN: 9781292220178
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Pricing
This essay describes the main pricing methods which a company may adopt, and gives scenarios when each pricing method may be used.
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Business Innovation - New Business Development
Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth. This focuses on a new business idea generation which has been converted into a business concept and then feasibility studies have been conducted to analyze the feasibility of the business idea. Accordingly, a comprehensive business implementation plan has been designed using the core concepts of Marketing and Business Development
Member since 1 year ago
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