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Principles of Marketing
Principles of Marketing

Principles of Marketing

Auteur(s):

Dr. Philip T. Kotler, Gary Armstrong

ISBN:

9781292220178

Language: en | Publisher: Pearson Education Limited | Edition: 17 | Year of Publication: 2017 |
Book summaries (40)
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Haagse Hogeschool > International Business and Management Studies / IBMS > Marketing
SUMMARY $4.60
Principles of Marketing Summary Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from m...
by ianmatthewsollie  ·  40 Pages  ·  Uploaded 10/4/17  · 
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Avans Hogeschool > Bedrijfseconomie > Marketing
SUMMARY $4.66
Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1 A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool...
by ninangkotta  ·  16 Pages  ·  Uploaded 10/16/17
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Avans Hogeschool > Bedrijfseconomie > Marketing
SUMMARY $4.66
IBMS Marketing Y1Q4 Marketing Summary for Year 1, Quarter 4. Covers all the learning materials for Avans Hogeschool IBMS
by simonesnepvangers  ·  12 Pages  ·  Uploaded 5/30/18  · 
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Hogeschool van Amsterdam > Business Administration > marketing
SUMMARY $8.15
Principles of marketing MMF Summary of the book: Principles of marketing Chapters included: 1-3, 5-10, 12-14 All you need to know for cases and exams at the HvA all English
by zoee1996  ·  38 Pages  ·  Uploaded 10/30/17  · 
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Universiteit Utrecht > Economics and Business Economics > Marketing
SUMMARY $5.24
Summary Principles of Marketing - Kolter & Armstrong Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
by ivomartens  ·  84 Pages  ·  Uploaded 4/11/18  · 
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Avans Hogeschool > International Business and Management Studies / IB > Marketing
SUMMARY $5.24
Marketing Summary Y2Q1 In the summary, I combined the chapters from the book with the content discussed during the lectures and the trainings. Good luck :)
by sinemueller  ·  36 Pages  ·  Uploaded 10/24/18
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Avans Hogeschool > International Business and Management Studies / IB > global branding
SUMMARY $4.66
Summary Global Branding Y2,Q1 This document provides you with everything discussed during the lectures and training. So, not only the slides/figures and pictures. Additionally, the explanation of each and ...
by josjemachielsen  ·  26 Pages  ·  Uploaded 10/25/18  · 
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Stenden Hogeschool > International Hotel and Hospitality Management > Marketing
SUMMARY $2.91
The principles of Marketing chapter 1 to 5, 7, 9 to 12 and 14 Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English.
by Tessabodenstaff  ·  32 Pages  ·  Uploaded 9/23/18  · 
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Avans Hogeschool > International Business & Management > Marketing
SUMMARY $4.66
Y2Q1 Marketing summary IBMS/IB Avans Hogeschool A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7...
by qsd12  ·  23 Pages  ·  Uploaded 10/12/18
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Vrije Universiteit Amsterdam > Economie en Bedrijfseconomie > Marketing I
SUMMARY $11.65
Summary Marketing, Chapter 1-9 Summary Marketing I, Chapter 1-9 (midterm), Principles of Marketing -Philip Kotler & Gary Armstron
by evarosabian  ·  31 Pages  ·  Uploaded 11/21/18
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University of Malta > Bcom > Marketing
ESSAY $4.52
Marketing Communications This document highlights the main components comprised in the promotional mix.
by jeanpaulabela  ·  2 Pages  ·  Uploaded 8/28/17
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University of Malta > Bcom > Marketing
ESSAY $3.88
Non-Profit Making Organisations A detailed essay describing the role of marketing in a non-profit making organisation
by jeanpaulabela  ·  3 Pages  ·  Uploaded 9/1/17
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University of Malta > Bcom > Marketing
ESSAY $3.88
Pricing This essay describes the main pricing methods which a company may adopt, and gives scenarios when each pricing method may be used.
by jeanpaulabela  ·  3 Pages  ·  Uploaded 9/1/17
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Cardiff Metropolitan University > Marketing > Marketing
ESSAY $25.84
Business Innovation - New Business Development Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want...
by copperxsulphate  ·  16 Pages  ·  Uploaded 6/4/18

On this page you find summaries, notes, study guides and many more for the study book Principles of Marketing, written by Dr. Philip T. Kotler & Gary Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like IBMS, Marketing, principles of marketing, marketing, summary, y2q1, International Business & IBMS year 1 will be dealt with.