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Principles of Marketing
Dr. Philip T. Kotler, Gary Armstrong - ISBN: 9781292220178
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On this page you find summaries, notes, study guides and many more for the textbook Principles of Marketing, written by Dr. Philip T. Kotler & Gary Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Marketing, Principles of Marketing, Kotler, marketing, vu Amsterdam marketing, Chapter 8, Chapter 9 & Creating Customer Value and Engagement will be dealt with.
Popular summaries Principles of Marketing Notes

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). 

Hope it helps!
- Summary
- • 40 pages •
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). 

Hope it helps!

Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6
- Summary
- • 32 pages •
Summary of the book Principles of marketing of Kotler chapter 1 to 5, 7, 9 to 12 and 14 in English. I received a 8.6

This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.
- Summary
- • 83 pages •
This is my summary for Marketing Communication year 1 block 2 19/20 of the course International Communication at Hanze University of Applied Sciences.

Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
- Summary
- • 84 pages •
Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes

Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.
- Summary
- • 42 pages •
Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.

Summary of Principles of Marketing - Philip Kotler, Gary Armstrong - seventeenth edition
- Summary
- • 90 pages •
Summary of Principles of Marketing - Philip Kotler, Gary Armstrong - seventeenth edition

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...
- Summary
- • 39 pages •
This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!
- Summary
- • 42 pages •
Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.
- Summary
- • 16 pages •
A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

Summary of the exam block 2.2 from the studies International Communication. 
Marketing communications: A European perspective: ch.1, ch.2, ch.10, ch.11, ch.12, ch.13, ch.14. 
Principles of marketing: p.460
Visual language: ch.4, ch.11
- Summary
- • 80 pages •
Summary of the exam block 2.2 from the studies International Communication. 
Marketing communications: A European perspective: ch.1, ch.2, ch.10, ch.11, ch.12, ch.13, ch.14. 
Principles of marketing: p.460
Visual language: ch.4, ch.11
Latest notes & summaries Principles of Marketing Notes

Summary of the course marketing I, given at the Vu in Amsterdam in your 1st year.
- Summary
- • 26 pages •
Summary of the course marketing I, given at the Vu in Amsterdam in your 1st year.

A detailed summary of the chapters for the endterm of the course Marketing for E&BE. The chapters 8, 9, 10, 11, 12, 14, 15, 16 and 19 are included. I also have a summary available with the chapters for the midterm (chapters 1,2,3,5,6,7,18), if you need those as well.
- Summary
- • 67 pages •
A detailed summary of the chapters for the endterm of the course Marketing for E&BE. The chapters 8, 9, 10, 11, 12, 14, 15, 16 and 19 are included. I also have a summary available with the chapters for the midterm (chapters 1,2,3,5,6,7,18), if you need those as well.

All information from the powerpoints summarized in this summary.
- Summary
- • 13 pages •
All information from the powerpoints summarized in this summary.

This marketing summary is corresponding with the book recommended by the lectures, and is great if you do not have the book. Learn this summary and you will know everything for the test.
- Summary
- • 47 pages •
This marketing summary is corresponding with the book recommended by the lectures, and is great if you do not have the book. Learn this summary and you will know everything for the test.

Document includes:
- Kotler readings (chapters 1-3, 7-14, 17-18)
- Research lectures
- ICC
- Summary
- • 70 pages •
Document includes:
- Kotler readings (chapters 1-3, 7-14, 17-18)
- Research lectures
- ICC

Summary of chapter 1,2,8,9,11,12,14 all the powerpoints included
- Summary
- • 23 pages •
Summary of chapter 1,2,8,9,11,12,14 all the powerpoints included

all relevant chapters for the marketing exam in year 2 quarter 1.
- Summary
- • 30 pages •
all relevant chapters for the marketing exam in year 2 quarter 1.

Extensive summary of International Sales and Marketing. Chapters 1-10 including lots of pictures from the book to clarify. The summary has a lot of pages because lots of pictures are included. It is understandable and no book is needed with this summary.
- Summary
- • 86 pages •
Extensive summary of International Sales and Marketing. Chapters 1-10 including lots of pictures from the book to clarify. The summary has a lot of pages because lots of pictures are included. It is understandable and no book is needed with this summary.

A detailed summary of Chapter 1 of the book Principles of Marketing for the course Marketing (EBP033A05), year 1 Economics & Business Economics.
- Summary
- • 8 pages •
A detailed summary of Chapter 1 of the book Principles of Marketing for the course Marketing (EBP033A05), year 1 Economics & Business Economics.

Detailed summary of the exam material for the course Marketing (EBP033A05) for year 1 of Economics & Business Economics. All the important parts of the book have been covered. Includes chapters 1,2,3,5,6,7,18 (all chapters needed for the midterm-exam).
- Summary
- • 45 pages •
Detailed summary of the exam material for the course Marketing (EBP033A05) for year 1 of Economics & Business Economics. All the important parts of the book have been covered. Includes chapters 1,2,3,5,6,7,18 (all chapters needed for the midterm-exam).