Principles of Marketing
Dr. Philip T. Kotler, Gary Armstrong
9781292220178
Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
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Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course \'International Business and Management Studies\' at Avans Hogeschool. The book used is \'Phillip Kotler - Principles of Marketing, European edition\'.
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Principles of marketing MMF
Summary of the book: Principles of marketing
Chapters included: 1-3, 5-10, 12-14
All you need to know for cases and exams at the HvA
all English
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Marketing Summary for Year 1, Quarter 4. Covers all the learning materials for Avans Hogeschool IBMS
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Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes
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Summary Marketing. Avans Y1Q2. Includes all material covered in class. Covers chapters 3, 5, 6, 18.
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Summary Services. Avans Y1Q2. Includes all material covered in class.
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Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Summary of all required readings for the final exam, chapters 8,9,10,11,12,14,15,16,19 (Principles of Marketing)
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This document highlights the main components comprised in the promotional mix.
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Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth. This focuses on a new business idea generation which has been converted into a business concept and then feasibility studies have been conducted to analyze the feasibility of the business idea. Accordingly, a comprehensive business implementation plan has been designed using the core concepts of Marketing and Business Development
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This essay describes the main pricing methods which a company may adopt, and gives scenarios when each pricing method may be used.
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