Principles of Marketing European Edition

Summary of the whole book by chapter with all the defintions.

• Summary
•  • 69 pages • 
• By  mariskaheeman

A summary of the lessons and lectures, the marketing course, in the fourth quarter of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 14 pages • 
• By  ninangkotta

Hereby my exam summary of Principles of Marketing by Philip Kotler and Gary Armstrong. This summary is a short version of the book. It consists of all the important aspects including the pictures. Glossary words are highlighted for a better overview. By learning this summary, you will definitely pass your exam. I'm a first year student of IBMS at the HU. Good luck passing your exam!

• Summary
•  • 58 pages • 
• By  alsosaskia

Een samenvatting van de lessen en hoorcolleges het vak 'Marketing' in kwartaal 1 van de opleiding 'International Business and Management Studies' te Avans Hogeschool. Het gebruikte boek is 'Phillip Kotler – Principles of Marketing, European edition'.

• Summary
•  • 18 pages • 
• By  ninangkotta

This book covers the chapters 1,2,,3,5,6,7,8,9,10,11,12,13,14,15,17,18,19 of Kotler's Principles of Marketing book.

• Summary
•  • 39 pages • 
• By  Minilosje

Een samenvatting van de lessen en hoorcolleges het vak 'Marketing' in kwartaal2 van de opleiding 'International Business and Management Studies' te Avans Hogeschool. Het gebruikte boek is 'Phillip Kotler – Principles of Marketing, European edition'.

• Summary
•  • 22 pages • 
• By  ninangkotta

With this summary, I passed my first-year marketing exam. My classmates called this the "marketing exam bible" as it helped a lot of people through the exam period. The summary contains tables, as well as the most important terms and explanations in italics and bold for a clearer view. The summary contains only the chapters of the exam requirement. Enjoy reading, learning and good luck with your exam!

• Summary
•  • 112 pages • 
• By  ViktoriaDevenyi

Summary of Principles of Marketing 6th european edition author Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy Chapter 2, 6, 9, 10, 11, 17, 18.

• Summary
•  • 30 pages • 
• By  irisk94

summary

• Summary
•  • 29 pages • 
• By  wonder

1st year complete marketing summary from IBMS. Chapters 1 - 19, except chapters 4 and 16.

• Summary
•  • 60 pages • 
• By  daniellekolleman

A summary of the lessons and lectures, the marketing course, in the fourth quarter of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

• Summary
•  • 14 pages • 
• By  ninangkotta

Marketing summary Y1Q1 IBMS. Marketing as a profession, creating value, market segmentation and positioning, marketing mix, strengths and weaknesses (SW of SWOT). Book: Principles of marketing, 7th European edition, Kotler

• Summary
•  • 29 pages • 
• By  hkwagena

A summary of Marketing - Principles of Marketing, 7th European edition Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8 Chapters 1,2,8,9,10,11,12 and 15 This summary is written for Internation Business and Management Studies in Year 2 for Quater 1

• Summary
•  • 23 pages • 
• By  felinevanhout

Marketing summary for second-year International Business (IB) students at Avans. Topics: Packaging, Place, Price, Promotion

• Summary
•  • 22 pages • 
• By  nabo10

Clear summary of Marketing IBMS studies. Principles of marketing by Kotler

• Summary
•  • 20 pages • 
• By  yarapeters

Summary and Glossary Principles of Marketing chapter 20, sustainable marketing: Social responsibility and Ethics. About consumerism, environmentalism, materialsm, greening activities, new innovative technologies. Samenvatting en begrippenlijst hoofdstuk 20 principles of marketing.

• Summary
•  • 10 pages • 
• By  gerbrichIB

This summary (three pages), is an overview of chapter 6 of the book Principles of Marketing. It deals in detail with Business Market, Business Buyer Behaviour and Institutional & Government Markets. This summary (three pages), is an overview of chapter 6 of the book Principles of Marketing. It deals in detail with Business Market, Business Buyer Behaviour and Institutional & Government Markets.

• Summary
•  • 3 pages • 
• By  mariemeeberg

This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definitions. This summary (two pages) is about chapter two of the book Principles of Marketing. The summary covers the topics Mission Statement, Strategic Objectives, Business Portofolio, Growth-Share Matrix, Marketing Strategy, SWOT analysis and some definit...

• Summary
•  • 2 pages • 
• By  mariemeeberg

Principles of Management from University of London under the EMFSS programs. Course instructor: Haider Ali These notes are derived from two sources: The Subject Guide (for year 2018-19) and essential readings The notes are handwritten, my apologies if you don’t understand my handwriting in some places. If you can't read my writing in some places, you can email me to clarify (my email is included in the notes). While the handwriting isn't great I assure you, the notes are good. (I've compl...

• Class notes
•  • 3 pages • 
• By  prollyreading

A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20. It is a comprehensive and clear summary by using tables and other figures. A detailed summary (17 pages) about the book Principles of Marketing. The summary deals with chapters 2, 7, 8 to 12, 14 to 17, 19 and 20.

• Summary
•  • 17 pages • 
• By  mariemeeberg