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Principles of Direct and Database Marketing notes (4th edition)

Alan Tapp - ISBN: 9780273713029

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View all 2 notes for Principles of Direct and Database Marketing, written by Alan Tapp. All Principles of Direct and Database Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Direct and Database Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)
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Chapter 1: What is direct and digital marketing? Chapter 2: The database Chapter 3: The customer database: analysis and applications Chapter 4: Using external databases in direct marketing Chapter 5: Direct marketing objectives and strategies Chapter 6: The strategic influences on direct and digital marketing Chapter 7: Relationship marketing and CRM Chapter 8:Digital marketing and the Internet Chapter 9: Social media Chapter 10: Offer and incentives in direct marketing Chapter 12: Acquisition m...

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Online Marketing: summary Principles of Direct and Database Marketing chapter 1-14 (Eng)
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Chapter 1: What is direct and digital marketing? Chapter 2: The database Chapter 3: The customer database: analysis and applications Chapter 4: Using external databases in direct marketing Chapter 5: Direct marketing objectives and strategies Chapter 6: The strategic influences on direct and digital marketing Chapter 7: Relationship marketing and CRM Chapter 8:Digital marketing and the Internet Chapter 9: Social media Chapter 10: Offer and incentives in direct marketing Chapter 12: Acquisition m...

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