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Principes van Marketing
Philip Kotler, Gary Armstrong - ISBN: 9789043022484
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On this page you find summaries, notes, study guides and many more for the textbook Principes van Marketing, written by Philip Kotler & Gary Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like theories of marketing, kotler, marketing, consumer behavior, marketing orientation, sharing economy, summary & summaries will be dealt with.
Popular summaries Principes van Marketing Notes

Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics
- Summary
- • 7 pages •
Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics

Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!
- Summary
- • 61 pages •
Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

-Kotler (6th Edition) pp. 251-253
-Bozarth & Handfield (4rd
Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71
AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape 
-Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985)
-Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256
-Bozarth & Handfield (3rd Edi...
- Summary
- • 17 pages •
-Kotler (6th Edition) pp. 251-253
-Bozarth & Handfield (4rd
Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71
AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape 
-Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985)
-Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256
-Bozarth & Handfield (3rd Edi...

Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!
- Summary
- • 33 pages •
Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

Marketing management
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- • 35 pages •

Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!
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- • 16 pages •
Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 6) University of Amsterdam. Pass your exam!
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- • 6 pages •
Summary of articles of Theories of Marketing (week 6) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 4) University of Amsterdam. Pass your exam!
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- • 8 pages •
Summary of articles of Theories of Marketing (week 4) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 3) University of Amsterdam. Pass your exam!
- Summary
- • 14 pages •
Summary of articles of Theories of Marketing (week 3) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 2) University of Amsterdam. Pass your exam!
- Summary
- • 6 pages •
Summary of articles of Theories of Marketing (week 2) University of Amsterdam. Pass your exam!
Latest notes & summaries Principes van Marketing Notes

Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics
- Summary
- • 7 pages •
Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics

Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!
- Summary
- • 61 pages •
Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!
- Summary
- • 16 pages •
Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!
- Summary
- • 33 pages •
Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!
- Summary
- • 16 pages •
Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 6) University of Amsterdam. Pass your exam!
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- • 6 pages •
Summary of articles of Theories of Marketing (week 6) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 5) University of Amsterdam. Pass your exam!
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- • 9 pages •
Summary of articles of Theories of Marketing (week 5) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 4) University of Amsterdam. Pass your exam!
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- • 8 pages •
Summary of articles of Theories of Marketing (week 4) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 3) University of Amsterdam. Pass your exam!
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- • 14 pages •
Summary of articles of Theories of Marketing (week 3) University of Amsterdam. Pass your exam!

Summary of articles of Theories of Marketing (week 2) University of Amsterdam. Pass your exam!
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- • 6 pages •
Summary of articles of Theories of Marketing (week 2) University of Amsterdam. Pass your exam!