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Principes van Marketing

Philip Kotler, Gary Armstrong - ISBN: 9789043022484

On this page you find summaries, notes, study guides and many more for the study book Principes van Marketing, written by Philip Kotler & Gary Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like theories of marketing, kotler, marketing, consumer behavior, marketing orientation, sharing economy, summary & summaries will be dealt with.

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Exam Preparation OTP2, Event Management

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Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics

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Theories of Marketing Articles Complete Summaries

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Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

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Service Industry Q2

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Service Industry Q2

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-Kotler (6th Edition) pp. 251-253 -Bozarth & Handfield (4rd Edition) pp. 66-74 Bozarth & Handfield (4thEdition) pp. 63-71 AND Van Looy (3rd Edition) Service Management pp. 147-153 Designing the servicescape -Kotler (6th Edition) pg. 255-256 AND Parasuraman, Zeithaml, &Berry (1985) -Maister (1986) “The Psychology of Waiting Lines” AND Bozarth & Handfield (3rd Edition) pp. 178-180 and 195- 196 (4rd Edition) pp. 174-176 and 190-191 AND Kotler (6th Edition) pg. 256 -Bozarth & Handfield (3rd Edi...

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Theories of Marketing (Week 1) Articles Summaries

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Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!

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Theories of Marketing Articles Complete Summaries

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Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

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Theories of Marketing (week 1) Articles Summaries

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Summary of articles of Theories of Marketing (week 3) University of Amsterdam. Pass your exam!

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Exam Preparation OTP2, Event Management

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Exam Preparation OTP2, Event Management

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Exam preparation and lecture summary of block 1.4 International Communication; Event Management, Research and Economics

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  • By  AnnaSchoen

Theories of Marketing Articles Complete Summaries

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Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

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Summary of articles of Theories of Marketing (week 1) University of Amsterdam. Pass your exam!

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Theories of Marketing Articles Complete Summaries

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Summary of articles of Theories of Marketing, University of Amsterdam. Pass your exam!

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